More companies using social media for job recruiting

If a recent Jobvite survey is any indication, social networks will be leading all other recruiting channels in terms of planned investment by many employers as the economy continues its recovery. SNEWS has the insight and report on linking up for jobs with LinkedIn and more.

An updated resume, skilled recruiting firm and a bank of personal contacts may no longer be enough to help land that perfect new job if findings from the 2010 Social Recruiting Survey are any indication. In fact, 83 percent of respondents to the survey — which includes HR and recruiting professionals — are already using or planning to use social media for employee recruiting.

While LinkedIn still holds the lead in use and reliability of successful hires by recruiting professionals at 78 percent, companies are now beginning to employ multiple social networks. As a result, Facebook is used by 55 percent of companies for recruiting (up 15 percent from 2009) and Twitter is right on its heels at 45 percent (up 32 percent from 2009).

Social media is proving itself to be a successful recruiting tool. It is able to cast a very wide net by allowing both candidates and recruiters to digitize referrals, market themselves, conduct research, publicize their intentions and needs, and connect with those who have similar professional interests and goals. If that sounds like an online dating service for job candidates seeking to hook up with companies seeking to hire, it is. In fact, 58 percent of companies surveyed reported successful hiring of employees through a social network, with 89 percent of those being hired using LinkedIn.

According to the survey report, social networks lead all other recruiting channels for planned investment by employers:

Among those companies that are actively hiring in 2010, adoption of social media recruiting as a tool is very strong:

One very telling statistic from the survey compares candidate experience between 2009 and 2010.

Are you ready to be hired through your social networks?

Knowing employers are using social media far more to recruit, prospective employees should be sure their social media face is ready for primetime. Catchfire Media, a social media consulting firm in Des Moines, Iowa, offer some tips for ensuring employees and employers hook up under the most positive of circumstances:

–Michael Hodgson