Reminder: Summer Market 2012 O.R. Daily submission guidelines, deadlines

Outdoor Retailer Summer Market (Aug. 1-5, 2012) is approaching! And it’s time to start submitting your products, news and events for coverage in the official newspaper covering the event — O.R.D. powered by SNEWS. Booth numbers are now available!

Outdoor Retailer Summer Market (Aug. 1-5, 2012) is a couple months away, but it’s time to start submitting your products, news and events for coverage in the official newspaper covering the event — O.R.D. powered by SNEWS.

The O.R. Daily strives to represent every company in our four issues printed each day of the trade show, but that requires your help in following the submission guidelines below. Be sure to read through — there are new web forms to submit items for “New Product Gallery” and “Events.”

Booth numbers are now available at:

New Product Gallery

The O.R. Daily New Product Gallery gives your brand the opportunity to submit new products debuting at Outdoor Retailer Summer Market 2012. Submit only NEW products — likely those slated to hit retail in summer 2013 — to be considered for free publication.


This year, SNEWS has a web form for exhibitors to submit the products, which we helps simplify the process. You must fill out the form completely by Friday, June 15, 2012 for the submission to go through. Click here to access the New Product Gallery web form.

Submit ONE product and ONE photo per submission. You are welcome to submit more than one product, each in a separate submission, but keep in mind that each brand likely will receive only one product placement in the New Product Gallery to ensure fair and balanced coverage.

In your 50-word description, please provide our readers with product facts, features and function, NOT gushing, colorful descriptors filled with superlatives. The form also requires a HIGH-RESOLUTION photo of each product — this usually means the photo is greater than 5 inches wide or tall at 300 dpi. Please work with your photography department to ensure that the photo is hi-res.

If you have any further questions, or changes to your submission, please email:


SNEWS has set up a similar web form to submit any events, happy hours, seminars, donations*, free stuff and after hours being conducted at Outdoor Retailer Summer Market 2012.

You must fill out the form completely by Wednesday, July 11, 2012 to be considered for this free listing in the O.R. Daily. Click here to access the Events web form.

*If you are not donating 100% of the proceeds (i.e., not just the profits) you will not be included in this section. Note that show guidelines stipulate that you are not permitted to sell anything at Outdoor Retailer unless all the money goes to a legitimate 501(c)3 nonprofit company.

If you have any further questions, or changes to your submission, please email:

New Exhibitors – welcome to Outdoor Retailer

New exhibitors have no reason to be shy at Outdoor Retailer this summer. Let SNEWS introduce you to the crowd.

If you’re an owner or CEO of a company that will be a new exhibitor at Outdoor Retailer Summer Market, we want to give you the opportunity for free coverage and exposure in O.R. Daily. Send an email to by Friday, June 22, 2012 requesting a submission form that you’ll need to fill out completely to be considered for coverage.

Bear in mind that we will likely not be able to include every submission, so make sure you take the time to fill out the submission form completely, be creative and tell us why your company or product or founders are newsworthy. Companies that are not included in the O.R. Daily, and even some that are, will receive bonus coverage in SNEWS online prior to the show to ensure Summer Market attendees know who you are before they arrive on the trade show floor.


The sooner you get your Outdoor Retailer-related press releases to our editors the better. We’re always looking for newsworthy information about your company’s trends, marketing strategies, sponsorships, advocacy efforts, promotional campaigns and overall product line launches. BUT … any news we consider for O.R. Daily must be specifically relevant to the show — something at the show, being unveiled at the show, announced at the show, etc.

In sum, if it is news that folks can follow up on at the show then O.R. Daily wants to know about it. Send this information to the editors of SNEWS at Chances of inclusion improve if you send your information in the form of a well-written press release with an accompanying supporting photograph, if pertinent to the pitch, in a high enough resolution to print. Please also include the best contact(s) to reach for further questions, and their best mode of contact before and during the show. And the booth number is mandatory too.

You must be an official Outdoor Retailer exhibitor and meet the above deadlines to qualify for consideration for free coverage. If you miss the deadlines, or are not an official exhibitor, you are still welcome to advertise in the O.R. Daily provided there is space available.

Advertise with O.R. Daily — The ONLY place you can guarantee your product will be covered

We will always treat every exhibitor with an equal amount of attention – O.R. Daily advertiser or not, SNEWS subscriber or not, large company or small, newbie or long-timer — when determining what products or companies we choose to feature in O.R. Daily. We would love it if we had sufficient pages to promise that every company who submits products and news to be featured; however, there are simply too many product submission requests and too little space — all from very good companies pitching very good products.

The only way to absolutely guarantee that your company will appear in the O.R. Daily for Summer Market 2012 is to reserve advertising with our sales team. To get more information, contact and Elizabeth Averbeck, our sales manager, will be happy to take care of you. Ad reservations for the O.R. Daily close on Friday, June 28, 2012, so earlier contact is best.

O.R. Daily deadlines recap

New Product Gallery submissions — June 15, 2012

New Exhibitor article submissions — June 22, 2012

Ad reservation closing — June 28, 2012

Event submissions — July 11, 2012

News — No deadline up to the show, but the sooner you send it, the better chance we will consider it for O.R. Daily.

–SNEWS Editors