This edition of SNEWS® Live is brought to you by Polarguard
SNEWS® Live: Take a junior high school science teacher, a major outdoor equipment supplier, the highest mountain in the world and the Internet and what do you get? The Coleman Everest 5.5 Challenge. Mountain guide Mike Haugen plans to climb the Himalayan peak and inspire school children across the country to set aside their video games and MP3 players and take up outdoor activities.
SNEWS® Live connected with Haugen and Coleman CEO Gary Kiedaisch at the 2007 Outdoor Retailer Winter Market in Salt Lake City, Utah, as they announced their intentions to mount this ambitious expedition. Hoping to curb the effects of so-called nature deficit disorder, the company is promoting an interactive website
(www.colemaneverest.com) to encourage young people to lead a more active lifestyle. School kids from around the country will have the opportunity to follow along with Haugen on his journey and participate in a variety of outdoor activities in their local communities. Here’s the story.