The Health & Fitness Business Show kicked off its first morning with two educational sessions, one being the 3rd annual SNEWS® Fitness Forum, where topics that are key to the industry are tackled in an open format with outspoken panelists and hard-hitting audience questions. This year was no different, with a rather eyebrow-raising title, “Scoring with the women: How to satisfy a woman and make her a customer for life.”
After an introduction by SNEWS® editor-in-chief Therese Iknoian, six panelists from inside and outside the industry shared a few quick thoughts about what was important in attracting and keeping women customers. They included, from inside the industry, Kim Moore, Exercise Equipment Northwest retailer; Dale Hansen, Hansen Fitness retailer; and Jeff LaBorde, Inspire Fitness supplier; and, from outside the industry, Kim Walker, Outdoor Divas retailer; and Kim Coupounas, GoLite gear supplier.
This is a recording of the entire 90-minute session. File size is 70mb.