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SNEWS® Live: Ice Lounge at Sundance Film Festival strives to educate film industry about environment

The Conservation Fund's Ice Lounge sought to bring together celebrities, filmmakers and the environmental community to openly discuss the environment and raise funds during the 2007 Sundance Film Festival. SNEWS® Live was there to bring you this story.


This edition of SNEWS® Live is brought to you by The North Face

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SNEWS® Live: Reducing carbon emissions and raising awareness for the effects of climate change took center stage during the 2007 Sundance Film Festival in Park City, Utah. Presented by The North Face and Lexus, a public awareness campaign and fund-raiser was led by the environmental activist organization the Conservation Fund over four days. With an ice-sculpted façade and entrance that led to a tent, the Ice Lounge setting encouraged movie moguls to take a break from their film festivities and learn what they could do to reduce their impact on the environment and zero-out their emissions of carbon dioxide, one of the leading causes of global warming. SNEWS® Live was there to bring you this story.