SNEWS® Live: Nordic Walking makes strides, finds converts at Outdoor Retailer Summer Market

Nordic walking continues to grow in popularity as pole manufacturers worked to promote the sport to specialty shop owners and buyers at Outdoor Retailer Summer Market.

This edition of SNEWS® Live is brought to you by The North Face

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SNEWS® Live — Outdoor enthusiasts exercise with poles year-round — skiing in the winter, hiking in the warmer months. Some also use specially adapted poles for Nordic walking. It’s a sport that pole-makers at the Outdoor Retailer Summer Market are eager to expand. Shamane Mills has this report.