This edition of SNEWS® Live is brought to you by The North Face
SNEWS® Live — Nationally renowned demographer Neil Howe was the keynote speaker at this year’s Outdoor Industry Association breakfast. Addressing a crowd attending Outdoor Retailer Summer Market, Howe said kids today are different from their parents. And it’s important that retailers know exactly how each generation acts and thinks if they want to sell them on the outdoors and the products that enable them to experience nature. Shamane Mills reports.