SNEWS® Live: OIA Breakfast serves up advice on how to market to the Millennial generation

Outdoor Industry Association breakfast attendees learned that marketing to kids these days should include attention paid to their parents. Keynote speaker Neil Howe introduced outdoor retailers to the Millennials.

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SNEWS® Live — Nationally renowned demographer Neil Howe was the keynote speaker at this year’s Outdoor Industry Association breakfast. Addressing a crowd attending Outdoor Retailer Summer Market, Howe said kids today are different from their parents. And it’s important that retailers know exactly how each generation acts and thinks if they want to sell them on the outdoors and the products that enable them to experience nature. Shamane Mills reports.