This edition of SNEWS® Live is brought to you by The North Face
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SNEWS® Live — At the 2006 Outdoor Retailer Summer Market the next generation of adventure heroes made its debut. The Outdoor Industry Foundation named eight young people from across the nation to the first class of Outdoor Idols. The non-profit arm of the Outdoor Industry Association, charged with encouraging the public to participate in outdoor recreation, hopes the newly inducted icon-athletes will help to inspire their peers to new levels of physical activity.