SNEWS® Live: Outdoor and fitness industries ready to share customers

At the 2007 Outdoor Retailer Summer Market, fitness suppliers find a developing audience that seems interested in its gear.

This edition of SNEWS® Live is brought to you by The North Face

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SNEWS® Live: Specialty retailers in the outdoor business have an excellent opportunity to help their customers get the most out their backcountry adventures. Sure they already provide the equipment shopper’s need to pursue a wide variety of outdoor activities. But they can also offer an assortment of products that will help outdoor enthusiasts build the physical fitness to excel at their favorite sports. And fitness suppliers have a growing opportunity to reach this new and developing market that thinks of fitness as a means to an end.

At Outdoor Retail Summer Market 2007 several companies had products on display to help bridge the gap between outdoor recreation and physical fitness. SNEWS® Live was on the scene to bring you this story.