SNEWS Qs: Mylaps Sports Timing

The subject of this week's SNEWS Qs is Sandy Saffold, sales manager West, MyLaps Sports Timing.

Sandy Saffold

Sales Manager West

Mylaps Sports Timing

Tell us about your brands and products?

As the worldwide leader in sports timing systems, we don’t just sell timing systems, we invented them.

Where did your inspiration come from?

Mylaps started with RC Racing and was later implemented into Nascar. The same technology is used for athletic events all over the world including Ironman and time Olympic sports. 

What’s the one best feature of your product?

It’s reliable when timing is critical.

What has been your biggest challenge?

Keeping up with innovation and ever-evolving technology to continue to be the leader. 

Who do you look up to in the industry?

Timing companies such as Sportstats. 

Who do you want to compete against in the industry?

Competing timing equipment providers such as Chronotrack, Ipico and Jaguar.

–Compiled by Ana Trujillo