The Big Gear Show (BGS) announced today that it is cancelling its inaugural event due to the coronavirus health crisis. Up until very recently, organizers had remained hopeful that they would be able to pull off some type of modified live event in Salt Lake City in late July.
A letter sent to retailers explains: “While we’re disappointed, we know it’s the right call. We believe our model of a hardgoods-focused, low-cost, retailer-centric trade show will be even more appealing to brands and retailers in 2021 in the wake of this unprecedented sales season. Now, more than ever, is the time to rethink old ways of doing business.”
BGS has announced new dates for the show—August 3-5, 2021—and says that it’s taking the opportunity to rework every element of the traditional trade show and optimize BGS for our new reality. “We’ve been committed to offering a disruptive show vision from the start…we know the extra time for planning and recruitment will ultimately result in a better show experience for all involved.”
Registration for the 2021 show is expected to open by mid-summer.