Outdoor Trade Shows

HFB 2013: Education highlights and SNEWS' top seminar picks

Interbike and Health and Fitness Business Expo offers a variety of educational opportunities for retailers.

This year’s Health and Fitness Business Expo, which kicked off Tuesday and will end Thursday Sept. 19, offers opportunities to get some learning done.


“There are several educational seminars for any fitness retailer that’s coming who is looking to get more out of the show, other than just seeing the different booths,” said HFB Spokesperson Justin Gottlieb. “The education is top notch.”

According to Richardson Sales Training and Execution Strategy, a global sales training and performance improvement company, organizations that engage in learning outperform their competitors in customer satisfaction, productivity, innovation and profitability.

So get a leg up on your competition by attending some of the Interbike and HFB seminars. For the complete master schedule, click here. Here are a few SNEWS picks from the educational line-up:

Wednesday, September 18, 2013
Emotional Marketing: How to Create Customer Evangelists for Your Company
Time: 11 a.m.-12:30 p.m.
Presenter: Graeme Newell, president and founder, 602 Communications.
Location: Tradewinds C-F meeting rooms

The Hottest Retail Stores: From Around the World, See What’s Connecting with the Global Consumer
Time: 1-2 p.m.
Presenter: Brian Dyches, Atmospheric Group
Location: Tradewinds C-F meeting rooms

Growing Service Sales Through Creative Practices and Service Writing
Time: 2:30-4 p.m.
Presenter: Brett Flemming, owner, founder and chief inventor, Efficient Velo Tools and The Bike Gallery
Location: Tradewinds C-F meeting rooms

Why Are You So Afraid of What Could Be Your Most Attractive Customer? Capitalize on One of the Fastest-Growing and Most Lucrative Customer Segments: The Triathlete
Time: 3-4 p.m.
Presenters: Jack Caress, founding member and chairman of the board of directors of Triathlon America, Triathlon Business International; Mike Reilly, secretary of the board of directors, Triathlon Business International; and Skip McDowell, member of the board of directors, Triathlon Business International
Location: Triathlon Lounge

Thursday September 19, 2013
Inspect What You Expect: Creating Customer Experiences that Drive Sales and Profits
Time: 10:30 a.m.-Noon
Presenter: Mark Hopwood, director of client solutions, The Brandt Group
Location: Tradewinds C-F meeting rooms

Your Money, Your Business, Your Success
Time: 2:30-4 p.m.
Presenter: Tom Shay, Profits Plus Seminars
Location: Tradewinds C-F meeting rooms