Outdoor Trade Shows

Low water levels force venue change for Outdoor Retailer Demo Day

Poor and unusable water levels at Lake Jordanelle has forced Outdoor Retailer shift the Open Air Demo to Pineview Reservoir, officials said Friday.

“Poor and unusable water levels” at Lake Jordanelle has forced Outdoor Retailer to change the local of its Open Air Demo to the Port Ramp Marina Pineview Reservoir, officials announced Friday.

The change, just two-and-half weeks before the show, is sure to create some confusion for show goers — several press materials, including the O.R. Daily Day 0 preview edition, have already mailed with what is now the wrong location for the Demo.

Officials said the last-minute change was needed to ensure a successful event. The water levels at Lake Jordanelle have dropped to less than 68 percent capacity — 75 percent is considered functional — and is dropping an average of 1 percent per week from evaporation.

Pineview last hosted the Open Air Demo in 2009, and while water levels there are also low this year, the lack of water at Pineview “reveals gently sloping sand beaches, whereas low water at Jordanelle reveals sharply included rocky beaches,” officials said.

The date and time of the Demo remains the same — Tuesday, July 30, 2013, 8 a.m. to 4 p.m. — and Outdoor Retailer will have shuttles running to the event from the Salt Palace. Officials said all Demo freight shipped to the advance warehouse will be delivered to Pineview. Exhibitors will be updated on their location at Pineview and receive a service kit.

It takes approximately 45 minutes to drive to Pineview from downtown Salt Lake City, officials said. Road construction on the route, which created delays in 2009, is now complete.

For future shows, officials said they will keep the Demo Day venue dependent on how water levels look in the late spring/early summer. “We will make Lake Jordanelle our high-water option and Pineview Reservoir our low option.”

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–David Clucas