Outdoor Trade Shows

Reminder: Submission guidelines and deadlines for Outdoor Retailer Daily, Winter Market 2014

There's one month to go before the first deadlines pass. Don't miss your chance for free coverage possibilities in the O.R. Daily.

Mark your calendars, edit your text and get the hi-res photography ready, there’s only one month left before the first deadlines passes to submit information to SNEWS for the O.R. Daily, the only official newspaper covering Outdoor Retailer Winter Market 2014.

The O.R. Daily strives to represent every company in our five issues distributed at the show, but that requires your help in following the submission guidelines and deadlines below. We typically receive more content than we have room to fit into the publication, so be sure to read and follow all the directions and meet deadlines below to increase your chances of being included.

Booth numbers are now available from Outdoor Retailer. Click here to look up your booth number.

New Product Gallery 
The O.R. Daily New Product Gallery gives your brand the opportunity to submit new products debuting at Outdoor Retailer Winter Market 2013. Submit only NEW products — likely those slated to hit retail in fall/winter 2014/15 — to be considered for free publication.


SNEWS has a web form for exhibitors to submit the products, which we helps simplify the process. You must fill out the form completely by Friday, Nov. 22, 2013 for the submission to go through. Click here to access the New Product Gallery web form.

You are welcome and encouraged to submit multiple products to this section, but keep in mind that each brand likely will receive only one product placement in the New Product Gallery to ensure balanced coverage. Please create a separate entry for each new product submitted.

This is your chance to tell us what you will have new at the show. We may also use these submissions to include in any product trend coverage throughout the O.R. Daily.

In your 50-word description, please provide our readers with product facts, features and function, NOT gushing, colorful descriptors filled with superlatives. The form also requires a HIGH-RESOLUTION photo of each product — this usually means the photo is greater than 5 inches wide or tall at 300 dpi. Please work with your photography department to ensure that the photo is hi-res.

Help us avoid mistakes by naming your photo “CompanyName_ProductName” Eg. “TheNorthFace_CatsMeowSleepingBag.”

Also please make sure that the photo’s file name does NOT include any spaces and/or symbols.

If you have any further questions, or changes to your submission, please email: dclucas@aimmedia.com

SNEWS has set up a similar web form to submit any events, happy hours, seminars, cool stuff for small donations*, free stuff and after hours being conducted at Outdoor Retailer Winter Market 2014.

You must fill out the form completely by Friday, Jan. 3, 2014 to be considered for this free listing in the O.R. Daily. Click here to access the Events web form.

*If you are not donating 100 percent of the proceeds (i.e., not just the profits) you will not be included in this section. Note that show guidelines stipulate that you are not permitted to sell anything at Outdoor Retailer unless all the money goes to a legitimate 501(c)3 nonprofit company.

If you have any further questions, or changes to your submission, please email: atrujillo@aimmedia.com

New Exhibitors – welcome to Outdoor Retailer
New exhibitors have no reason to be shy at Outdoor Retailer this winter. Let SNEWS introduce you to the crowd.

If you’re an owner or CEO of a company that will be a new exhibitor at Outdoor Retailer Winter Market, we want to give you the opportunity for free coverage and exposure in O.R. Daily. Send an email to atrujillo@aimmedia.com to request a submission form that must be filled out by the CEO, president or owner of the brand by Friday, Dec. 6, 2013 to be considered for coverage. Forms filled out by marketing or public relations folks will not be considered.


The sooner you get your Outdoor Retailer-related press releases to our editors, the better. We’re always looking for newsworthy information about your company’s trends, marketing strategies, sponsorships, advocacy efforts, promotional campaigns and overall product line launches. BUT … any news we consider for O.R. Daily must be specifically relevant to the show — something at the show, being unveiled at the show, announced at the show, etc.

Send this information to the editors of SNEWS at snewsedit@aimmedia.com, along with the best contact information for both before and during the show.

You must be an official Outdoor Retailer exhibitor and meet the above deadlines to qualify for consideration for free coverage. If you miss the deadlines, or are not an official exhibitor, you are still welcome to advertise in the O.R. Daily provided there is space available.

Advertise with O.R. Daily — The ONLY place you can guarantee your product will be covered

As an independent news organization, we make no guarantee for inclusion among our editorial pages. Even if everything is submitted flawlessly, limited pages keep us from getting every product or category covered. But, you can guarantee your company’s presence in all five issues of O.R. Daily Winter Market 2014 among our advertising pages. For more information on reserving your ad space, contact eaverbeck@aimmedia.com. Elizabeth Averbeck, our sales and marketing director, will be happy to take care of you. Ad reservations for the O.R. Daily close on Monday, Dec. 2, 2013. Pages fill quickly, so earlier contact is best.

O.R. Daily deadlines recap
New Product Gallery submissions — Friday, Nov. 22, 2013.
New Exhibitor article submissions — Friday, Dec. 6, 2013.
Ad reservation closing — Monday, Dec. 2, 2013
Event submissions — Friday, Jan. 3, 2013
News — No deadline up to the show, but the sooner you send it, the better chance we will consider it for O.R. Daily.

Also, check out our tips on how to better your chances to for inclusion in the O.R. Daily.

–SNEWS Editors