180s Adds Veteran Leadership to Research and Development Team

Baltimore, MD – 180s, a renowned brand committed to creating smart, stylish and versatile outdoor apparel and accessories for men, women and kids, is pleased to announce the addition of two industry veterans to its product development team.

Effective immediately Lonnie Drosihn will assume his post as 180s Vice President of Product Research and Development, and counterpart Roy Rodriguez-Armijos will begin work as Senior Product Designer/Developer.

Drosihn comes to 180s with over 15 years experience as a product manager in the outdoor, footwear and sporting goods markets. He spent the majority of his professional career leading product development teams with top manufacturers including CamelBak, Sierra Designs and Ultimate Direction. Drosihn’s products have received numerous accolades including Backpacker Magazine’s Editor’s Choice award and Outside Magazine’s Gear of the Year.

Rodriguez-Armijos is a graduate of the Fashion Institute of Technology and School of Visual Arts, both in New York City. An experienced, innovative apparel designer Roy specializes in active sportswear and has held senior positions with Reebok, Puma, Speedo and Pro Player. Prior to attaining his degree in fashion design Rodriguez-Armijos oversaw graphic design at a number of leading publications including Redbook and Lear’s Magazine, making him one of an elite group of designers to work successfully in both the apparel and graphic design fields.

“We are incredibly excited to have such a talented product development team in place,” said Jessica Smallwood, 180s Marketing Director. “With Lonnie’s leadership and experience in the industry and Roy’s incredible eye for fashion we are looking forward to taking the brand to new heights in the years to come.”

180s innovative family of products can be found at specialty retail, sporting goods and finer department stores throughout the United States, Canada, Europe and Japan. Look for 2008 to be a breakout year! For more information log onto www.180s.com.

180s. Always Out There

Baltimore based 180s introduced the original behind the head ear warmers in 1995. Since this initial and highly successful innovation, the company branched into gloves, eyewear and apparel for the active lifestyle. 180s mission is to find a new approach in developing smart, stylish products that are equally at home in the mountains or on the city streets. 180s products are technical, fashionable and far from ordinary. In other words, very 180s…

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