180s Announces Partnership with CGPR for Public Relations Support

For more information, contact:
Keith Scully/ 180s
KScully@180s.com 410.649.7800

180s ANNOUNCES PARTNERSHIP WITH CGPR
FOR PUBLIC RELATIONS SUPPORT

BALTIMORE, MD. (March 19, 2009) – 180s, (www.180s.com), a brand committed to creating innovative performance accessories and apparel, today named CGPR as its public relations agency of record, effective immediately. CGPR will support key product launches to include the 180s signature ear warmers, gloves, accessories, apparel, and licensed product including NCAA, NFL and NHL.

CGPR (www.cgprpublicrelations.com), of Marblehead, Massachusetts, is a boutique public relations firm specializing in consumer public relations. The agency has more than 75 years of expertise across a wide variety of categories including outdoor and winter sports, food and beverage, travel/tourism, retail, alternative energy, real estate and tactical. CGPR provides services including strategic planning, social media, government relations, media relations, crisis management and event planning.

“CGPR is not only highly versed in technology focused products and communicating those features and benefits to consumers, but also in developing PR strategies that drive sales,” said Keith Scully, marketing and merchandising director for 180s. “With many strategic announcements in the pipeline for 2009, we feel well prepared with CGPR as part of the team.”

For more than 10 years, 180s has been continuously redefining consumers’ ability to stay comfortable and protected in the roughest of weather conditions with style and quality focused products. 180s reaches its consumers through grassroots marketing and by aligning itself with performance athletes such as Patrick Deneen, US Ski Team member, who recently captured a Gold Medal at the 2009 FIS World Freestyle Mogul Championships.

For more information on CGPR, please visit www.cgprpublicrelations.com.

ABOUT CGPR:
CGPR is a boutique public relations firm that works primarily with apparel and footwear, winter sports, outdoor recreation, real estate, crisis communications and energy categories. The agency is known for its strong media relations skills, strategic planning, event planning and execution, and sponsorship support. CGPR is headquartered in Marblehead, Mass., just outside of Boston, and in Darien, Conn., just outside of New York City. For more information, visit: www.cgprpublicrelations.com.

For more information on 180s gear and accessories, please visit 180s newly redesigned website at www.180s.com.

About 180s:
Baltimore based 180s LLC designs and develops products that pushâ„¢ innovation boundaries, including the 180s signature ear warmers, gloves, accessories, apparel, and licensed product (NCAA, NFL, NHL). Focusing on the development of innovative performance wear, 180s continues to be the brand of choice for consumers looking for performance accessories and apparel that are far from ordinary. 180s products are distributed in retail channels from sporting goods to department stores with award-winning designs that allow people to get out and do more.

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