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180sÂ® (www.180s.com), a leading manufacturer of year-round innovative performance apparel and accessories, named Calgary-based Xero Seasons, Inc., as its new Canadian master agency. Effective immediately, Xero Seasons, Inc., will work with 180s’ international sales group to expand the brand’s presence in Canada.
â€œXero Seasons is a good, strategic match for the 180s’ product portfolio with their proven success and deep experience with seasonal-specific lines,â€ said Shelley Foland, vice president of sales for 180s. â€œ180s is in the midst of a significant growth cycle, as we relaunch the brand around our QuantumCool performance technology, and we’re focused on building a strong team to support our growth strategy. Xero Seasons’ keen understanding of the Canadian sporting goods market, their commercial history with key buying groups, and the relationships they have forged with more than 2,000 retail outlets will be instrumental in 180s’ expansion in Canada.â€
Scott Nichol, Managing Director of Xero Seasons, along with Lyndon Ward, vice president of marketing, have previously worked for such consumer brands including Sabona of London, Sport>>Brella, and SKLZ Sport Training Aids for the Canadian market. They join 180s’ established international sales team, also supporting the UK, Germany, Austria, France, Switzerland and Japan.
About 180s, LLC:
Baltimore-based 180s introduced the original behind-the-head ear warmers in 1995 and pioneered Tec Touchâ„¢ technology, enabling consumers to use their iPhoneÂ® and other touch screen devices in the winter without removing their gloves.
With over 25 styles of men’s and women’s gloves featuring Tec Touchâ„¢, 180s has the widest selection of iPhoneÂ® and touch screen compatible gloves on the market. Since the launch of this initial and highly successful technology, the company has branched into gloves, apparel and accessories for an active lifestyle year round. 180s’ mission is to find a new approach in developing innovative performance based products that are built for the active lifestyle. With nearly 80 patents and patents pending, 180s products are technical, stylish and far from ordinary. www.180s.com
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