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SALT LAKE CITY, UT (April 7, 2009) â€“ 3point5.com recently launched a training site for Danner Uniform and Military products, extending its reach into the specialty footwear market.
Since 1985, Danner â€“ a subsidiary of Portland, Ore.-based LaCrosseÂ® Footwear, Inc. – has been manufacturing quality uniform and military specific footwear. Danner provides footwear to those serving in all facets of the U.S. Armed Forces and many of the company’s new, athletic-fitting products are approved for optional combat wear.
LaCrosse also contracts with 3point5.com to produce online training on specialty work boots and outdoor footwear.
â€œTraining on 3point5.com gives Danner the speed, consistency and reach that we need to succeed in today’s competitive market,â€ said Laurie Shaw, Sr. Marketing Manager of LaCrosseÂ® Footwear Inc. â€œWe have been very pleased with the levels of participation and results on our Danner and LaCrosse retail training sites and look forward to offering specialized training to our customers serving the law enforcement and military audience.â€
In exchange for passing 3point5.com â€œEdu-Gamesâ€, registered users earn deep discounts on the products they sell. Retail managers can monitor training data to find out what employees are buying and learning, and 3point5.com ensures that discounted merchandise is accessed only by those salespeople who actually sell those products.
The online training leader trains retail salespeople in the Footwear, Snowsport, Hunt/Fish, Bike, Golf, Tennis and Outdoor industries. 3point5.com tests salespeople on Brand, Technology and Product knowledge using entertaining, informative online materials.
â€œDanner is a top player in a market that really has a need for quality online retail training,â€ said Duncan Robins, 3point5.com’s CEO. â€œOur dominance in the overall footwear market makes us the natural choice for uniform and workboot manufacturers.â€
About LaCrosseÂ® Footwear, Inc.: LaCrosse Footwear, Inc. is a leading developer and marketer of branded, premium and innovative footwear for expert work and outdoor users. The Company’s trusted DannerÂ® and LaCrosseÂ® brands are sold to a network of specialty retailers and distributors in the United States, Canada, Europe and Asia. Work customers include people in law enforcement, agriculture, firefighting, construction, military services and other occupations that need high-performance and protective footwear as a critical tool for the job. Outdoor customers include people active in hunting, outdoor cross training, hiking and other outdoor recreational activities. For more information about LaCrosse Footwear products, please visit our websites at www.lacrossefootwear.com and www.danner.com. For additional investor information, see our corporate website at www.lacrossefootwearinc.com.