3point5.com Purchases Influence Technologies

3point5.com, the online campus of retailers, manufacturers and retail sales professionals, recently finalized an agreement to purchase Influence Technologies (ITI). ITI, based in Tustin, California, specializes in online consumer and business-to-business catalogs, specialty sales programs and manages industry-specific web marketplaces including BroForm.com.

Salt Lake City-based 3point5.com intends to operate ITI, including BroForm.com, in its current form and retain all existing employees. In the months ahead 3point5.com will integrate ITI services into 3point5.com creating one company that provides a varied menu of services for its clients. Services will include designing and supporting internet-based training as well as transaction-based interactions with important marketing and sales influencers.

“Both 3point5.com and Influence Technologies have focused their efforts on providing much-needed services to internet-savvy manufacturers and retailers. Pooling our resources and services will provide one-stop-shopping for companies,” commented Duncan Robins, CEO for 3point5.com. “We definitely owe a special thank-you to Robin Smith of Sports Ventures, LLC for bringing the two companies together,” added Robins.

“Joining forces with 3point5.com makes perfect sense to a company like ITI – we’re both experiencing a terrific amount of growth, we share a similar customer base and the cross-over is a natural – we’re excited to work with the 3point5.com crew in the months ahead,” said John Telfer, ITI President and CEO.

About 3point5.com
3polnt5.com is an online campus that represents over 50,000 registered pros and sales professionals, 250 manufacturers, over 5,000 retailers in an increasing number industries, including Outdoor, Snow, Bike, Action Sports, Golf, Tennis and Hunt/Fish. 3point5.com offers up a fun and secure place for retail sales professionals to train, access information and interact within their industry. To-date, more than 700,000 “Edu-Games” have been taken by sales staff across the country. Edu-Games are 3point5.com’s unique, interactive testing programs that reward participants with product discounts and incentive programs for completed training.

About Influence Technologies (ITI)
Since 2000, Influence Technologies Inc. (www.influence-tech.com) has been providing its outdoor recreation clients innovative solutions in the execution of top-shelf web-based specialty sales programs in support of their strategic brand marketing initiatives. ITI’s proprietary methodology and e-commerce technology allows both vendors and multi-vendor marketplace aggregators to quickly deploy both public and private web-based marketplaces to cost-effectively target and service their affinity customers.
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