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Press Releases

4 Female Entrepreneurs Partner to Reshape Two Outdoor Company’s Sales Growth

Niche the world’s only zero waste, environmentally conscious snowboard manufacturer looks to Mad Jack Outdoor as an eCommerce Partner

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Homewood, Calif. (November 11 , 2020) — Today, Mad Jack Outdoor ( and Niche Snowboards announced publicly their partnership concentrated on scaling online sales of Niche’s 2021 Snowboard line. Niche, based in Holladay, UT, manufactures All Mountain, Park, Powder and Freestyle snowboards. The Niche line uses alternative construction materials, which is very unique, and makes the snowboard zero-waste and fully recyclable. The materials of the board yield better vibration dampening, added elasticity and more durable.

“Offering sustainable, innovative products — coupled with top notch design is what Niche is all about ,” said Ana Van Pelt, Co-Founder and Chief Creative Officer at Niche, “Working with Mad Jack Outdoor checked all the boxes for us. They are a diverse team, led by two experienced female entrepreneurs that are passionate about supporting innovative manufacturers in the outdoor space.”

Mad Jack Outdoor is a first-of-its-kind online marketplace in the outdoor space.

Utilizing a three-pronged approach, this marketplace model enables new brands to reach customers outside of the traditional, slow-to-adopt channels by advertising on behalf of the brand. Mad Jack Outdoor’s main objective is to get the brand’s product in front of as many people as possible. Mad Jack Outdoor is a true manufacturer’s marketplace, not just an eCommerce website. It allows brand manufactures to list their products and have control of product pricing across multiple advertising platforms through one marketplace. Simultaneously, the marketplace works with independent specialty brick-and-mortar retailers helping them sell more effectively online while giving shoppers the opportunity to access the entire product catalogs of veteran brands.

“Being able to partner with other women, other moms, in the outdoor space is always personally rewarding,” said Kristin Mehiel, Co-Founder of Mad Jack Outdoor, “Our collective stories, entrepreneurial spirits, passion for the outdoor and the environment, plus the daily juggling act of business and family — Michele, me, Ana and Kirsten, share this kindred spirits of sorts. Something you don’t always find in a partnership.”

“When two companies are aligned in so many ways, the partnership is brought to a whole new level — a level that can be extremely beneficial, not only in achieving new sales velocity, but in changing the landscape of who and how business is done in the outdoor industry” said Michele Collison, Co-Founder of Mad Jack Outdoors. “Being in the outdoor industry is not for the faint of heart, being a female run company in the outdoor industry, while not novel, still has its challenges — it is important that we support one another, and is a win-win when both companies can grow”

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PR Contact
Kristin Mehiel
Co-Founder of Mad Jack Outdoor

About Mad Jack Outdoor

At Mad Jack Outdoor we bring the most innovative gear on the market, next to world class brands, alongside a collaborative retail outlet. Curated in one unique online marketplace. We source gear from new companies and entrepreneurs who are pushing the innovation envelope in the outdoor industry. In tandem we work with proven brands, the outdoor industry veterans if you will, to hand select the best of the best of gear. The final piece of the puzzle is we partner with independent outdoor retailers nationwide to bring their end of season, overstock and last year’s models to our discount online outlet. The end result is an outdoor marketplace with the best gear selection to keep you outdoorsy!

About Niche

At Niche Snowboards, we’ve realized our vision of the future by changing the way we think about the relationships between our materials, our environment, and ourselves. Set up by designers, design lovers and passionate snowboarders, we make snowboards that reflect our love affair with nature and good design. We believe anyone can do good if the doing comes from the heart, and that small steps lead to big differences. We hope our success will change our industry and lead to good things for you and the planet we all share.