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Roanoke, VA (December 16, 2010) – Founded in 2005, Mashable is the top source for news in social and digital media, technology and web culture. With more than 30 million monthly pageviews, Mashable is the most prolific news site reporting breaking web news, providing analysis of trends, reviewing new websites and services, and offering social media resources and guides. Mashable’s audience includes early adopters, social media enthusiasts, entrepreneurs, influencers, brands and corporations, marketing, PR and advertising agencies, Web 2.0 aficionados and technology journalists. Mashable is also popular with bloggers, Twitter and Facebook users — an increasingly influential demographic.
Mashable’s recent article 5 Ways Cities Are Using Social Media to Reverse Economic Downturn, features the work of the Roanoke Regional Partnership and Roanoke Outside.
The economic downturn has forced cities and states across the country to be more creative as they compete to attract companies and stimulate local economies. In just the past year, local economic development agencies have turned to social media tools and tactics to enhance their efforts nationally and locally.
According to a 2009 survey conducted by the International Economic Development Council (IEDC) and marketing agency Development Counsellors International (DCI), 57% of IEDC members surveyed said they were using social media tools. Of that, 63% had used them for less than a year. At the time, developers primarily focused their social media efforts on internal or regional uses, such as disseminating news and providing links to resources that support local businesses. LinkedIn was the social network of choice.
What a difference a year makes. Since the survey, economic developers have expanded their social media repertoire. Looking beyond localized efforts, they are using blogs, Twitter, Facebook and YouTube to attract and interact with site selectors and company decision makers nationally and globally.