Press Releases

6 Pack Fitness™ Selects SMACK! Media as Public Relations Partner


San Francisco, CA (December 17, 2013) – 6 Pack Fitness™, a San Francisco-based company that is devoted to creating innovative travel gear, bags and luggage for the elite athlete and fitness enthusiasts, has selected SMACK! Media as their public relations agency effective December 1, 2013. The partnership was created as 6 Pack Fitness prepares to expand their product line from 4 to 17 meal management bags. In an expansive offering that will include luxury backpacks, purses, briefcases and duffel bags, 6 Pack Fitness has designed travel gear to meet the needs of athletes, busy professionals and parents to carry their meals, sport nutrition products, workout gear, laptops and accessories throughout the day. 

“We are a team of active professionals who care about what we put into our body, and we strive to create the perfect meal management bag that meets the needs of serious athletes,” said Misha Breyburg, Founder, Creator and CCO of 6 Pack Fitness. “We understand how being out of the house can limit your nutrition options; whether it’s having to succumb to coffee shop food, compromise with unhealthy airport snacks or even the inability to find a place to store food that requires refrigeration, our bags offer space for meal management alongside office, travel and workout necessitites. This way, you’re able to stay on target with your health and fitness goals no matter where your day takes you. “

Each bag incorporates a patent-pending meal management system that allows active and health-minded individuals to carry up to a day’s worth of nutritional requirements, including meals and supplements, in addition to sports gear, computers, tablets, and travel accessories. The 6 Pack Fitness system keeps up to five meals independently accessible and fresh for more than eight hours. Each diverse collection empowers a healthy lifestyle while redefining style for the fitness community. 

Since the company’s inception in 2009, 6 Pack Fitness has become the leading bag of its kind amongst bodybuilders, Cross Fit athletes and other athletes that are equally serious about their sport and nutrition. As 6 Pack Fitness expands and continues a strong growth trajectory, SMACK! Media will be an integral partner for getting the bags and into the hands of a wider range of athletes, fitness enthusiasts, nutritionists and even the everyday commuter or parent who is focused on their nutrition regimen.

“We were referred to SMACK! Media through a reputable sports partner of ours,” said Gera Rivkin, CEO of 6 Pack Fitness. “Given their successful track record, authenticity as athletes and the way Elisette (Carlson) and her team have initiated this partnership, we look forward to a dynamic product launch campaign with them.”

To learn more about 6 Pack Fitness and their meal management tips, please visit, friend them on Facebook at or follow them @6PackFitness. 


6 Pack Fitness™ was founded to create innovative solutions for keeping athletes on target with their fitness goals, no matter where the day takes them. The 6 Pack Fitness team is a dedicated group of people passionate about fitness, inspired by design, and serious about function. We integrate these elements to meet the specific needs of fitness enthusiasts who carry their gear, meals, and sports nutrition products from point A to point B through Z. Our bags keep you organized, so you can focus on training hard and eating right.


SMACK! Media is a boutique relationship marketing agency that develops effective multi-dimensional brand strategy, creative development, public relations and social media campaigns, with a pinpoint focus on the sports, health and fitness markets. Our approach is grounded in inspiring and clear communication, strong relationships and a passion for execution. Make your brand stand out, give it a little SMACK! For more info, or to read about our services, visit:

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