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7EYE, an established performance eyewear brand in the motor, optical, marine and sports channels, today unveiled its new Active Lifestyle Collection that expands its presence in the fashion category. The six-model collection features four full-frame wrap sunglasses: two for men (Cam and Shaka); two for women (Emma and Tina); and two unisex frames (Bone and Flip). Fashion forward consumers may enhance their style with inside/outside temple patterns and prints in the Emma and Shaka and Tina styles, such as the visual of a one hundred dollar bill or a tropical design. MSRP’s are dependent upon lens options and range from $79 to $179. The Active Lifestyle collection arrives at retail October 15.
â€œThe Active Lifestyle Collection is the logical extension of the 7EYE brand to a younger, energetic market where the accent is on contemporary styling as interpreted by both the sport and fashion markets,â€ said Bob Hall, CEO of 7EYE. â€œWe remain faithful to our heritage by offering wrap frames that provide complete coverage and high-quality NXT lenses that deliver better protection and comfort for our customers.â€
The Active Lifestyle Collection uses the performance technology of premium NXT lenses that are a 7EYE staple. The lens options feature the photochromic 24:7 NXT Contrast that darkens to an 18% Tv in 30 seconds and the color-enhancing Re-ACT Polarized NXT Copper and Gray providing crisp definition. Both of these lenses retail at $149. Additional lens selections include Re-ACT NXT Copper and Gray and SharpView Copper, available at $109 and $79, respectively.
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Women’s models include the Emma and the Tina. The Emma comes in a Dark Chocolate Crystal, a rich Ruby Crystal and a playful Pink Fade, while the Tina, in Taupe or Black, is etched with a tropical motif.
Men may choose between the Shaka, with its sleek, squared-off front featuring the black C-note, hundred dollar bill temple design (also available in Mahogany and Bronze Crystal), or the Cam (Glossy Black, Dark Tortoise and Snakeskin), which fuses sport and fashion influences. Either gender may opt for the Flip, named for legendary fly fisherman and 7EYE spokesman, Flip Pallot, or the Bone, extremely lightweight three-piece models both available in Smoke or Dark Tortoise.
â€œFor those consumers looking to have fun with their eyewear, our distinctive temple artwork allows customers bring added style and flare to their lifestyle,â€ added Hall.
All products available on www.7eye.com or at select retailers.
About 7EYE by Panoptx
Established in 1997, Panoptx developed the technology that combines the protection and performance benefits of goggles with the style of sunglasses. Today, 7EYE by Panoptx designs and manufactures superior eyewear that offers the highest level of protection and comfort, whether for sports enthusiasts or people with dry eye symptoms. Complete with filtered vents, durable anti-fog coating and a patented, removable Airlock eyecup, 7EYE by Panoptx eyewear helps protect your eyes when they are most vulnerable. Its full lineup of lenses provides 100% UV protection and most frames are available in prescription. 7EYE sunwear is sold through Harley-Davidson dealers and specialty optical, sport and tactical channels. For more information, please visit the 7EYE website: www.7eye.com.