ABS and The Mountain Lab to collaborate on Brand and Outreach in North America
August 1, 2013 – The leading avalanche airbag manufacturer ABS and The Mountain Lab announced today a collaboration for the USA and Canada, whereby The Mountain Lab will with immediate effect be responsible for coordination of all brand management, consumer engagement and sales direction for ABS in the region. The North American market is one of the fastest growing markets for avalanche airbags. The diversity and scale of terrain breed a variety of user profiles for avalanche airbags that is distinct and unique to the North American Market. ABS will continue to provide the logistical support and customer service from its offices and warehouse in Langley, Canada.
Oliver Siegel, President of ABS Avalanche Airbags Inc. commented: “North America is the fasted growing geographic market for us. Securing access to the product and thereby preventing avalanche related fatalities has been a key issue for ABS. Scott and his team are passionate about avalanche safety and we are excited to be able to work with The Mountain Lab.”
“We have been fans of ABS for some time”, says Scott McGuire, President of The Mountain Lab. “As former ski patrollers and guides, we know first hand the risks present in the backcountry as well as the success rate the ABS Twin Bag system has proven over the years. Skiers, boarders and snowmobilers are all becoming more proficient in not just access, but in what safety equipment they need to take and what education needs to be gained. We are excited to be part of growing the ABS component of backcountry travel in North America.”
The ABS Peter Aschauer GmbH is a dynamically growing and owner managed company dedicated to avalanche safety borne out of passion for winter sports. The ABS avalanche airbag is the original and market leader with sales in more than 25 countries worldwide. In the case of an avalanche it can prevent burial and therefore significantly increase the chances of survival. Innovation and commitment to highest quality standards ‘made in Germany’ are the essential factors for the long-term success of ABS.
About The Mountain Lab
The Mountain Lab is a network of people brought together to develop brand strategy and drive product innovation. Scott McGuire, its founder, has been driving strategy at some of the best-known brands in the outdoor industry, including The North Face.
The Mountain Lab
c/o Scott McGuire
ABS Office North America:
ABS Avalanche Rescue Devices Inc.
#9 – 5352-273A Street
V4W 0A9 Langley, BC
Phone: +1 604 626-0229
Press release + photos are available at: http://abs-airbag.de/us/meta/press/