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SANTA MONICA, Calif., July 13, 2021 – Addaday, a health and wellness lifestyle brand dedicated to taking the guesswork out of feeling better, announces its partnership with Olympic gold medalist and World Cup champion cross-country skier Jessie Diggins. The addition of Diggins combined with Addaday’s designation as U.S. Ski & Snowboard’s Official Recovery Partner underscores the brand’s commitment to supporting the world’s best in snow sports.
Diggins impressively clinched this year’s overall World Cup victory where she became only the second American and first American woman to do so. The title was the culmination of an incredible 2020-21 season where she dominated four events, including the prestigious Tour de Ski as the first American victor.
“To be successful, I put everything I have into my process of preparing and showing up to training and races physically, mentally and emotionally ready,” said Diggins. “Partnering with Addaday provides me the tools I need to not only keep my body pain free and recovered, but also to stay relaxed, which allows me to maintain focus on pushing myself to new limits.”
“Jessie represents the qualities we value as a brand and her relentless determination to find her better inspires us,” said Chris Lieto, Head of Partnerships at Addaday. “We are honored to partner with her and provide her with the pain relief, relaxation and recovery resources she needs to continue redefining what is possible in her sport.”
Diggins joins an impressive lineup of Addaday athletes including Olympian and 23-time ITU World Triathlon Series medalist Katie Zaferes, IRONMAN champion and triathlon World Champion Tim O’Donnell, and Olympic rock climber and World Cup medalist Brooke Raboutou, among others.
For more information, visit www.addaday.com. Join the conversation on social media by following @addaday on Instagram and Twitter, and @addadayrecovery on Facebook. Download the Addaday app at the App Store or Google Play. Direct media inquiries to Jessica Boyle at JessBoyle@addaday.com.
Addaday is a health and wellness lifestyle brand dedicated to taking the guesswork out of feeling better. Originally launched to bring advanced sports medicine technology to elite athletes, today Addaday offers everybody and every body resources for pain relief, relaxation and recovery. Marrying beautiful design with practical application and affordability, Addaday helps you Find Your Better™. As one of only a few brands to offer Bluetooth®-connected devices and a companion app, Addaday delivers a customized experience and support 24/7/365. Addaday is the trusted Recovery Partner of U.S. Ski & Snowboard, USA Triathlon and USA Climbing, among other renowned organizations. For more information, visit www.addaday.com. Start your journey to better by downloading the Addaday app, available for iOS and Android. Join the conversation on social media by following @addaday on Instagram and Twitter, and @addadayrecovery on Facebook.