Get access to everything we publish when you sign up for Outside+.
PORTLAND, Ore. (October 4, 2021) — Today, Benchmade Knife Company (Benchmade), the American manufacturer with more than 30 years of experience building knives and edge tools, announces the launch of a customizable Cutlery collection. The American-made Cutlery includes a 3 Piece Knife Set—complete with a Chef Knife, Utility Knife and Paring Knife—and a Station Knife to its growing category alongside the award-winning Meatcrafter, which can now be fully customized, the Table Knife Set and a single Table Knife. The brand-new products are fully customizable and made in America, manufactured alongside all Benchmade knives and tools in its Oregon City facility. The Cutlery products apply proprietary SelectEdge® technology and utilize the highest quality steel and materials available.
“These new additions to the Cutlery category mark a significant moment for the Benchmade brand, bringing our design and manufacturing expertise to the kitchen,” says Jon deAsis, President & CEO of Benchmade. “For decades, we’ve been proud to be in pockets and backpacks with our EDC, hunt and outdoor products. Now, we are honored to offer a set of Cutlery tools that will be welcomed into one’s family.”
American cuisine is diverse, a mix of cultures, palates, ingredients and styles. Most kitchens in America require tools that are versatile, just the like meals prepared by cooks throughout the country. The Cutlery product from Benchmade serves the American chef—professional and amateur—looking for design and technology tailored to the way we cook in North America. At Benchmade, Cutlery is about facilitating experiences.
Leading the launch of custom Cutlery at Benchmade is the 3 Piece Knife Set. The American-made trio of knives promises a precise cut, a unique aesthetic and an uncompromised edge retention thanks to Benchmade’s proprietary SelectEdge® technology. The 3 Piece Knife Set is comprised of:
- An eight-inch Chef Knife for skinny slices of vegetables and meat;
- A six-inch Utility Knife with a narrow blade and small tip for trimming and filleting;
- And, a Paring Knife with a four-inch blade used for cutting and peeling fruits and veggies and trimming excess fat with great precision.
The 3 Piece Knife Set emphasizes sharpness without compromising edge durability. These knives get the job done in the kitchen—wherever that may be. Made in American and customizable to match your countertop or kitchen’s design, the 3 Piece Knife Set starts at $720. The bolster, pivot ring, handle material and steel can all be customized to spec by visiting www.benchmade.com/cutlery.
Complementing the 3 Piece Knife Set is the versatile Station Knife. The Station Knife (MSRP starts at $270) is your kitchen’s every-day carry. This is a knife that is as versatile as it is sharp, as eye catching as it is functional and as trustworthy as every blade that has ever come out of our factory. The knife’s steel, handle, bolster and pivot ring can all be personalized to fit your kitchen’s look and design. The Station Knife measures 10.88 inches from tip to tail and weighs in just under seven ounces. It is an all-purpose, multi-functional knife that will meet all the needs of a station chef with limited space. Benchmade’s proprietary SelectEdge® technology makes the work of preparing meat and vegetables easier than ever for the home cook. The Station Knife boasts a smooth, easy and clean cut, a balanced and comfortable feel and a unique shape that makes it a go-to blade on your countertop.
Available online at www.benchmade.com/cutlery on October 4, 2021, the Benchmade’s new 3 Piece Knife Set and Station Knife are handcrafted in the heart of the Pacific Northwest just like the award-winning Meatcrafter® and Table Knife Set in the Cutlery line. In addition to the new products, the Meatcrafter® can now be fully customized and single Table Knives are available ti purchase. All Cutlery feature Benchmade’s proprietary SelectEdge® technology that delivers precision to every meal thanks to a proprietary 14-degree SelectEdge® blade for maximum precision. Collectively, Benchmade’s Cutlery collection redefines the kitchen landscape through the fusion of lifelong performance, American-made quality and personalized customization.
To commemorate the launch of these exciting new products, Benchmade will premiere a new ad creative on Monday Night Football for six consecutive weeks beginning during the October 4 matchup between the Las Vegas Raiders and the Los Angeles Chargers.
“A meal is about so much more than a plate of food,” says Benchmade VP of Marketing Joe Prebich. “Every meal has a story to share. We are lit up by the connections to be made over a meal. That’s the storyline we are thrilled to introduce behind our Cutlery to a huge audience with this new creative campaign on Monday Night Football. The advertisement pays tribute to the preparation, the fine cuts on the board and thoughtful process that takes place behind the scenes in the kitchen before coming to life on the table.”
Benchmade Knife Company is a premier knife manufacturing company headquartered in Oregon City, Oregon. With a focus on innovation and customer needs, Benchmade takes pride in combining skilled craftsmanship with precision manufacturing to produce knives for the world’s elite. www.benchmade.com
Contact: Greg Fitzsimmons