BUFF Accelerates Support of Protect Our Winters Increasing Commitment to Climate Change Advocacy
With their biggest financial contribution to POW to date, BUFF® adds a new product collection to celebrate “The Outdoor State of Mind."
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SANTA ROSA, California (November 15th, 2021) – BUFF®, creators of versatile performance head and neckwear for all-season outdoor enthusiasts and athletes, is proud to announce its increased financial support of over $50,000 annually along with a new product collection that celebrates the important work and culture of Protect Our Winters (POW).
As part of BUFF’s DO MORE NOW sustainability program consisting of three pillars: ACT MORE, PROTECT MORE and CARE MORE the POW partnership supports the importance of a clean and well protected earth and falls under PROTECT MORE. This is not new to BUFF®, but an extension of products designed using recycled materials along with their commitment to bring awareness to the climate crisis. The global expansion of the BUFF® and POW partnership is crucial in protecting landscapes, preserving our playground, and maintaining natural beauty around us. “We’re very excited to have BUFF® sign on to a multiple-year guarantee to help POW protect the places and lifestyle we all love from the effects of climate change,” says Justin Van Saghi, Strategic Partnerships Manager of POW.
“POW’s mission aligns perfectly with our company’s purpose and inspiring everyone to Do More Now. Acting now is crucial if we want things to change and joining forces with meaningful organizations will only amplify our common message,” says Thierry Peuchot, BUFF® Global Marketing Director. “As we accelerate our sustainability program, it made complete sense for us to up the stakes and commit to a global partnership with POW.”
Inspired by POW’s “Outdoor State of Mind”, the POW Collection will include three Original EcoStretch Multifunctional Neckwear designed by artist and outdoor guide Jessa Gilbert. The three designs will represent humans, the elements, and our playground. Designed to bring the POW message to the forefront, they connect us to nature, to the moments outdoors when we feel truly alive, and to the awareness of why we need to protect what we cherish.
For more information on the partnership and collection of products please visit the following:
Media Contact: Erin Wyer / Erin@OutsidePR.com
Founded in 1991, BUFF® is the original multifunctional headwear brand, having premiered and innovated the tubular headwear category. Partnering with superior manufacturers of raw materials and incorporating state-of-the-art fabric technologies such as HeiQ, Polygiene®, Primaloft and 100 percent Merino wool, BUFF® has built a world-renowned lifestyle brand recognized by athletes and outdoor enthusiasts for its quality, craftsmanship, and customizable design and style options. BUFF® products are sold in more than 70 countries across the globe and top outdoor sporting retailers across the U.S. Original Buff is headquartered in Spain and its subsidiary, Buff, Inc, is located in Santa Rosa, California.
Protect Our Winters (POW) is a not-for-profit founded by professional snowboarder Jeremy Jones in 2007. POW turns passionate outdoor people into effective climate advocates and leads a community of athletes, thought pioneers and forward-thinking business leaders to affect systemic political solutions to climate change.