BUFF® Launches Digital Series “Anglers Driving Change”
Three Short Films Explore Conservation, Race, Wellness, and Positive Impacts of Nature
Get access to everything we publish when you sign up for Outside+.
SANTA ROSA, California (Aug. 3, 2021) – Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, today announced the launch of a video series with Flylords, a digital media agency focused on fly fishing. “Anglers Driving Change” profiles three people, their distinct stories that inspired a desire to create change, and their intersection with three nonprofit organizations that BUFF® supports.
The cinematic miniseries highlights Katie Cahn and how a diagnosis led her to work with Casting for Recovery (CfR); Dr. Rene Henery and his connection with the world through Trout Unlimited (TU); and Captains Chris Wittman and Daniel Andrews and their organization, Captains for Clean Water.
“We are particularly proud of who this series supports and the message it represents. Supporting individuals who are putting their shoulder into the fight for cause-based programs and educational initiatives is incredibly important to us,” says Kevin Walker, Buff, Inc. Marketing Manager. “Providing a platform for their messages to be heard, and heard loudly, is what truly matters most.”
While the three stories are unique and represent a diversity of causes, there is a clear throughline in each “Anglers Driving Change” installment focused on wellness for people and the planet. From Casting for Recovery’s breast cancer awareness and healing outreach, Trout Unlimited’s conservation efforts, and Captains for Clean Water’s mission to restore and protect water sources, viewers experience how closely interconnected fishing and fighting for change can be.
“Our goal at Flylords is to tell stories that inspire and educate people,” says Jared Zissu, founder of Flylords. “We feel incredibly fortunate to be partners with a brand like BUFF®, who has trusted us with a series like this, as it helps accomplish both of those goals for us.”
BUFF® offers consumers a chance to support multiple nonprofit organizations in its licensed section online which features unique designs and styles that give back to various organizations, including Casting for Recovery. Purchasing an Original Multifunctional Headwear (MSRP $22) in the CfR collection gives back 10% to the national nonprofit.
All new members of Captains for Clean Water receive a custom BUFF® product when they become a member as a special thank you.
To learn more about “Anglers Driving Change”, please visit www.buffusa.com/anglers-driving-change.
For more information regarding BUFF®’s partnerships with nonprofits, please contact Account Manager Anna Avery at firstname.lastname@example.org.
Founded in 1991, BUFF® is the original multifunctional headwear brand, having premiered and innovated the tubular headwear category. Partnering with superior manufacturers of raw materials and incorporating state-of-the-art fabric technologies such as HeiQ, Polygiene®, Primaloft and 100 percent Merino wool, BUFF® has built a world-renowned lifestyle brand recognized by athletes and outdoor enthusiasts for its quality, craftsmanship, and customizable design and style options. BUFF® products are sold in more than 70 countries across the globe and top outdoor sporting retailers across the U.S. Original Buff is headquartered in Spain and its subsidiary, Buff, Inc, is located in Santa Rosa, California.
Flylords is a digital-media company focused on fly fishing, reaching millions of users a year across all platforms. Through a variety of stories, photos, and videos we provide our audience with a unique and inspiring perspective on the sport of fly fishing. In short, we inspire people to get on the water, and more importantly protect the water we love.