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Northfield, VT (August 3, 2021) – As interest in the outdoors continues to be at an all-time high, Darn Tough Vermont is providing premium performance socks for activity-driven consumers with new innovation and styles as part of the Spring 2022 collection. With reimagined specs added to hike classics, fun Animal Haus styles, and a fresh take on digitally printed Merino wool, Darn Tough continues to stitch every one of their socks in Vermont with an unconditional lifetime guarantee.
Adding a new yarn to their arsenal, Darn Tough introduces Space Dye. Always on the mission of making a better sock, Space Dye is digitally printed Merino wool yarn that allows for endless patterns that are “far out.” Available in both the Run and Lifestyle categories, this new collection is so unique, not one print matches another.
“Introducing Space Dye has allowed us to really flex our creativity and provide an endless horizon of new styles we can incorporate into our line,” said Lyn Feinson, VP of Product Design and Development. “We have truly created something unique for consumers and adventurers in VT and beyond.”
Sporting a lighter profile this year, the 1/4 Hiker boasts sleek style updates for men and women including a single-ply cuff and additional cushioning. This new cuff includes extended terry loops above the heal that protect your ankles while still providing subliminal comfort. The re-engineered flex zone on the top of the silhouette now has reduced material to alleviate bunching and increase comfort inside your boot. The extended cushioning included in the 1/4 Hiker provides maximum durability, allowing hikers to extend their limits and stay comfortable while on the trail all day long.
Standouts this season in the hiking realm include the men’s Willoughby, a micro crew that provides cushioning for those days on the trail with your buddies. The Willoughby is available in two colorways and includes a silhouette of a moose and bear paddling a canoe. For women, Darn Tough brings the Critter Club, a collection of micro crews with lightweight cushioning that feature owls, armadillos and squirrels, stitched right above the ankle, to lighten the mood when the trail gets tough.
As part of Darn Tough’s Animal Haus collection, three, all-new animal-inspired prints are canvased on lightweight crew styles, making it the perfect choice for your everyday go-to sock. Whether you are more of a howlin’ wolf, pig in flight or lemur-on-a-unicycle type of person, these options, with two new prints for women and one new print for men, offer the standard feel for casual daily-use, dress socks, or whatever your wild side throws at you.
Keeping things animalistic, Darn Tough launches two new fish-inspired lifestyle socks that will make fishing for compliments a thing of the past. Available for men, the Tailwalker and Spey Fly feature Darn Tough’s lightweight crew style with colorways that will have your mind reeling.
About Darn Tough Vermont:
Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks backed up by the industry’s original unconditional guarantee for life. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line of socks includes Hike, Lifestyle, Run, Snow, Athletic, Work, Hunt and Juniors’ styles.
Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; exceptional comfort, durability and fit; True-Seamless™ technology; and an exclusive blend of either ultra-fine, premium Merino wool or Coolmax®/Thermolite®. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. For more information about Darn Tough Vermont socks, please visit: www.DarnTough.com.