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IRVINE, Calif. (Sept. 16, 2021) – Hoonigan, has released “Say No to Stock Wheels,” the first marketing campaign since the recent merger with Wheel Pros. The initiative was launched with a commercial highlighting Zac Mertens and Ken Block as they encourage selling your stock wheels to “Fuel” your next adventure.
“We couldn’t be more excited to bring this campaign to life with the Hoonigan team, who we’ve been close with and huge fans of for a very long time.” said Brian Henderson, Wheel Pros Chief Marketing Officer. “Merging with the Hoonigan team will enable us both to go bigger and further and bring more excitement and attention to the automotive industry”
“Hoonigan built its brand on creating exciting and unique content that speaks to the next generation of automotive enthusiasts, but now, we have an even greater opportunity alongside Wheel Pros to collaborate with powerful brands, such as Fuel Off-Road Wheels,” said Brian Scotto, Hoonigan Chief Creative Officer and Co-Founder of Hoonigan. “This commercial was a fun project for the team but is just a small taste of what’s to come as we begin to align the marketing power of Hoonigan with the rest of the Wheel Pros catalog of brands.”
ABOUT FUEL OFF-ROAD
Fuel Off-Road has been capturing the attention of off-road enthusiasts since 2009. As the world’s largest aftermarket wheel brand, Fuel Off-Road’s cutting edge designs and wheel technologies lead the pack and set trends throughout the off-road community. More inforamtion is available at www.fuelwheels.com
ABOUT WHEEL PROS
Founded in 1995, Wheel Pros serves the automotive enthusiast industry with a wide selection of vehicle enhancements from its portfolio of lifestyle brands, including Fuel-Off-Road, American Racing, KMC, Rotiform and Black Rhino. Utilizing its expanding global network of distribution centers spanning North America, Australia and Europe, Wheel Pros serves over 13,500 retailers and has a growing ecommerce presence to provide enthusiast consumers with access to the products they desire. More information is available at www.wheelpros.com.
Hoonigan is a leading next-generation automotive enthusiast brand. Founded in 2010, Hoonigan has built a large community of passionate motorsport fans through its original content that it develops, distributes, and produces via a variety of media platforms. Hoonigan also sells a range of merchandise and performance automotive products direct to consumers. More information is available at www.hoonigan.com.