HEST Rolls Out New Camping Mattress for Better Sleep On the Road or Under the Stars

SEATTLE (Nov. 18, 2021) – Founded on a dream to sleep better, play more and send it further, HEST, the designer of premium sleep products built to make the great outdoors even greater, is at it again with the launch of its newest, most portable car-camping mattress: the HEST Foamy. The Foamy is as comfortable as your home mattress but in an even more portable, durable, outdoor-ready design. Wherever your adventures take you, the Foamy rolls out all the stops for the best night’s sleep outdoors.

Approachable in size and price, the new HEST Foamy offers two layers of enhanced memory foam, which provides body alignment and key pressure point relief. Designed to go with you on all your road-ready adventures, the Foamy’s integrated compression strap and durable, water resistant materials are ready for all kinds of camping: van, truck, tent, boat, and everywhere else you might crash for the night. No inflated air or pump is needed, and the Foamy is offered in a regular (25”) and wide (30”) width to meet all types of preferred sleeping dimension needs.

“We continue to listen to the feedback from our amazing community, and we are so excited to now reveal the Foamy for those seeking that transportable and convenient home mattress comfort while they are sleeping on the road or in the great outdoors,” said Aaron Ambuske, founder of HEST.

HEST continues to develop and deliver high-performance, low-maintenance camping solutions for a good night’s sleep in order to get the most out of the outdoor experience. The key HEST Foamy product features include:

• Enhanced Memory Foam – Two layers of high performance polyfoams found in leading home mattresses, but built for the outdoors with a temperature resilient properties. The top layer provides plush body contouring while the bottom layer delivers support & pressure point relief.
• Washable Cover: Removable, machine washable cover
• Compact Roll Design: The Foamy rolls tight for easy transport and storage. Our most portable mattress design to date.
• Durable, Waterproof Base: Lower fabric encases the bottom of the mattress, keeping you and the memory foam dry on wet, damp surfaces.
• Welcome Mat: When the Foamy is unrolled, the compression harness doubles as a welcome mat. Use it as a dry, flat platform to change on or organize small belongings.
• Phone Pocket: A conveniently located phone pocket to store smartphone, ear plugs, keys, etc
• Linking Clips: Handy connector clips on the sides of the Foamy to make it easy to link up to another Foamy and expand your sleeping space as a double mattress.

Foamy Tech Specs

 

Sleeping Dimensions:

Foamy – 78x25x3.9”

Foamy Wide- 78x30x3.9”

 

Packed Dimensions:

Foamy – 12” x 25”

Foamy Wide – 12” x 30

 

Weight:

Foamy – 11 lbs.

Foamy Wide – 13 lbs.

 

The Foamy is available now at hest.com with an MSRP of $299 and the Foamy Wide is $349. The Foamy will be available at REI this spring 2022.

 

About HEST

HEST brings the comforts of home to the great outdoors by producing premium sleep products that build community around camping. HEST develops and delivers high-performance, low-maintenance solutions for camping and travel. HEST was founded in 2019 by outdoor industry product and engineer Aaron Ambuske who was looking for a better night’s sleep when spending nights outdoors. Today, HEST is committed to building a line of products that takes all the best things from our beds at home into portable, adventure-ready forms. HEST revels in the idea of enabling more people to get outdoors and enjoy all that they have to offer, especially after a good night’s sleep.

Learn more about HEST at www.hest.com.

 

For more information, contact Katie Wolitarsky at katie@kwm-pr.com or visit www.hest.com.