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BOULDER, Colo. (August 5, 2021) — ROLL Recovery, a leader in the recovery and athletic performance space and innovators of deep tissue massage therapy, announces the launch of the new R8 Plus massage tool, the latest addition to the R8 and R8 Custom lineup. Available now, the new specialty recovery tool features adjustable deep tissue massage force for enhanced ease-of-use, and encompasses a patented, hidden mechanism in the frame with an adjustment dial to increase or decrease the compression massage force.
“Our mission is to create exceptionally designed, functional tools that are unlike anything else on the market and mobile enough to use anywhere,” said Jeremy Nelson, founder and CEO of ROLL Recovery . “We have known for quite some time that having the adjustability feature in our signature R8 roller would be the next evolution of the product, and after a lot of work to get it just right, we’re absolutely thrilled to launch the new, adjustable R8 Plus to reach more athletes – amateur and professional alike.”
The addition of the adjustment dial to the R8 Plus reduces or increases the force as needed for the perfect feel. Built with the highest quality of materials, the massage tool helps improve circulation and reduce inflammation and breaks up muscle adhesions for myofascial release. An FDA Registered Medical Device, the R8 Plus targets the IT-bands, quads, hamstrings, calves, shins, gluteus, arms and more. With a patented integrated mechanism hidden in the frame, the R8 Plus was designed to be easy to use and reliable, and takes the work out of rolling while being compact enough to take anywhere.
Designed and developed with input from some of the world’s best runners, the new R8 Plus was created in ROLL Recovery’s Boulder, Colo. headquarters that now is home to the elite On Athletics Club (OAC). The R8 Plus measures 12.5” x 9.5” x 2.5” (31.75cm x 24.13cm x 6.35cm) and weighs 3.0 lbs (1.4 kg). The R8 Plus features stainless steel hardware and ball bearings in all moving pivot points.
ROLL Recovery’s massage and recovery tools are FDA Registered Medical Devices that have been tested and inspired by elite athletes. The original R8 was launched in 2012 and won numerous awards including the Men’s Journal Gear of the Year Award. The second generation of the R8 that launched in January 2018 has been featured in numerous publications and used by professional athletes all over the world. The R8 Custom launched earlier this year and has been used by athletes and celebrities including LeBron James, Arnold Schwarzenegger, and Sylvester Stallone.
The R8 Plus ($169 MSRP) is available now at specialty retailers and online. For additional information about ROLL Recovery’s full collection of massage and recovery tools, please visit rollrecovery.com. To keep up with the latest news from ROLL Recovery, follow them on Instagram, Twitter, Facebook and check out their blog.
About ROLL Recovery
Born in a garage in Boulder, Colorado, ROLL Recovery was created out of a need. The founders, inventor and mechanical engineer Jeremy Nelson and professional athlete Adriana Nelson, set out to create an effective massage tool that would replicate the hands of a massage therapist as much as possible. The company’s mission is to create exceptionally designed, functional tools, unlike anything else on the market, and mobile enough to use anywhere. ROLL Recovery’s massage and recovery tools, led by the R8 which originally launched in 2012, are FDA Registered Medical Devices tested and inspired by elite athletes. The company stands by the values of integrity, hard work, and putting people above all else. For additional information, visit rollrecovery.com.