Action Sports Icon Brian Deegan Partners with Rudy Project & Launches Limited Edition Sunglass Line

FOR IMMEDIATE RELEASE

Denver, CO- Rudy Project, Italian crafters of cutting-edge performance gear since 1985, is announcing a new partnership with one of the most recognizable names in the action sports industry, Brian Deegan. Deegan’s success began in Motocross on two wheels, and he is now dominating four wheels in Global RallyCross and Short Course Racing. With this partnership, Rudy Project is also unveiling the Limited Edition Spinhawk Deegan 38 casual sunglasses, exclusively available in North America.

“Brian Deegan is an absolute animal,” said Paul Craig, President and Co-Founder of Rudy Project North America. “When you watch what he can do on the track, all you can think is, ‘this guy is freakin’ nuts!’ He is continually pushing the boundaries, which makes him someone I am thrilled to stand behind and support. Our partnership takes Rudy Project into a whole new realm of extreme sports, and I am excited to delve in with someone who is an incredible athlete, businessman, and all-around dare devil.”

“I’m excited to partner with a company that takes pride in quality and success,” said Deegan. “This is what’s gotten me to the place I’m in today”

 Brian’s pro career began at the age of 17, and after success in Supercoss/Motocross he launched the Metal Mulisha lifestyle clothing line and was a pioneer of Freestyle Motocross. He is the proud owner of 14 X Games medals (4 of those gold), and 6 Lucas Oil Off-Road Racing Championship titles. Brian also currently competes in Motocross, Freestyle Motocross, Rally Car, and Short Course Trucks.

In addition to supporting Brian’s extreme athletic endeavors, Rudy Project is revealing Limited Edition Deegan38 Spinhawk sunglasses. As Rudy Project’s most popular casual frame, these shades are ideal for standing atop the podium, or cheering from the sidelines.

Like all Rudy Project sunglasses, the Spinhawk comes with a 3-Year Frame and Lifetime Lens Warranty, even against scratches. RP Multilaser Optics ensures exceptional lens clarity and protection, while Safety Hinges create a fold-in hinge without any sharp edges. Even those with prescriptions do not have to sacrifice style, because these shades are fully Rx-able using digital backside surfacing to create perfect edge-to-edge coverage.

Grab Your Own Pair of Limited Edition Spinhawk Deegan 38 Shades at www.e-Rudy.com

About Rudy Project

Performance Italian Sunglasses, Helmets, Goggles + Rx/Prescription Eyewear Solutions • Unbreakable ImpactX-2 Lenses • Designed + Crafted in Italy for over 30 years • Family Owned Since 1985 • Official Helmet of IRONMAN for North America • #1 Most-Worn Aero / TT Helmet at the IRONMAN World Championships in Kona, Hawaii for the last four consecutive years • #1 Gold Medal Winner in Winter Olympics (Torino). • Over 100,000 sponsored athletes and ambassadors • Lifetime Lens Warranty, even against scratches • www.e-rudy.com

Media Contacts:

Devin Johnson – djohnson@gorace.pro

Riley Lantz – rlantz@gorace.pro