Press Releases

Activate – TrueHero



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TrueHero is heading into their 4th Winter Outdoor Retail Show and it will be hopping! Watch for us walking the show with our new VP of Sales and Marketing, Marcus Mathis. In addition, we will be managing the following activations! Come say Hi and check out what these great brands are doing!

ALL-MOUNTAIN DEMO

On January 21st at Solitude Mountain, Helly Hansen will for a 3rd Winter All Mountain Demo ask participants to “Give me yours and we will give you ours.”

Helly Hansen wants to upgrade your baselayer to HH Warm. A unique Helly Hansen LIFA® fiber technology and premium merino wool exterior provide superior insulation and moisture-wicking properties to keep you warm and dry. Helly Hansen will be exchanging your baselayer for an HH Warm Baselayer valued at $80-$90 retail (HH Warm Ice Crew and HH Warm Freeze 1/2 Zip).

What’s the catch?
You MUST say the LIFA Pledge!
Recommended $10 Donation to SPLORE with baselayer exchange.

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Forgot your baselayer? You can donate $20 to SPLORE and we’ll still give you ours!

SPLORE is the not-for-profit organization that brings together people of varying abilities for adventures that empower them to connect with Utah’s great outdoors and experience the dignity of risk.

Also..look for the TrueHero/Outdoor Retailer c0-branded tote bag to gather you SWAG at the DEMO (limited supply!)

MORNING COFFEE HH BOOTH #32075

Come have coffee with Helly Hansen from 8:30-10:30am the first two days of the Outdoor Retail show. While you are there, come learn about Helly Hansen’s new LIFA Flow Baselayer technology coming F14.

Put your business card in to win a Helly Hansen full US Ski Team baselayer setup during Happy Hour on Thursday 1/23 in the HH Booth.

HAPPY HOUR WITH HELLY HANSEN AND THE US SKI TEAM

Helly Hansen is proud to be the official baselayer of the US Alpine Ski Team. Come learn about Helly Hansen’s new LIFA Flow Baselayer technology and have a beer from 4:30-6PM on Thursday at the Outdoor Retail Show Booth#32075. For a $5 donation to the USST, get a custom Helly Hansen/US Ski Team stainless steel cup filled with free beer!

Don’t forget to put your card in the raffle for a chance to win a full Helly Hansen US Ski Team baselayer setup. We will announce the winner at 5:15PM. You must be present to win.

BREAKFAST WITH ICE BUG BOOTH #18005

Ice Bug will be hosting a Swedish Pancake Breakfast and Coffee the first two mornings of the Outdoor Retail Show. Come check out their new Fall 14 product studded and no-studded running shoes; Enjoy pancakes with all the toppings and make a donation to the Salt Lake City Human Society.

Travel Safe and See you at the Show!