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Press Releases

Active Interest Media Names New West Coast Rep

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Tanya Faw Foster Brings Extensive Experience & Knowledge to Position


Boulder, CO – March 14, 2016 – Active Interest Media (AIM) is proud to announce Tanya Faw Foster as its newest sales representative. In her position, Foster will represent the Backpacker, Climbing, SKI, Skiing and Warren Miller brands across the critical West Coast territory.

“We couldn’t be more excited to bring in someone of Foster’s caliber,” said AIM Outdoor Group Director of Sales, Sharon Houghton. “Given her impressive background and proven track record, we know she is an excellent fit for this extremely important territory.”

Foster has an extensive sales background in the outdoor and media industries, most recently as a sales rep and new business development expert with IPA Connect. Foster previously managed multi-million dollar accounts for Patagonia, and has been an integral part of substantially increasing revenue year over year for multiple companies. She also has more than a decade of experience in the print media industry, as the associate publisher and sales manager for SAIL, Rock and Ice, and Trail Runner Magazines.

“I’m absolutely thrilled to work with titles that have the history, talent and respect that this group commands,” said Foster. “As a life-long skier, climber and backpacker, I feel like there couldn’t be a better personal fit, and am excited to join this phenomenal team.”

Tanya Faw Foster will be joining the AIM team on March 14th, based in Ventura, CA. Foster’s territory will include NM, AZ, CA, NV, UT, ID, OR, WA and BC Canada. She can be reached at or (805) 816-4354.

Contact: Suzanne Hermann

Darby Communications

828.254.0914 o

About Active Interest Media, Inc.

One of the world’s largest enthusiast media companies, Active Interest Media ( produces leading consumer and trade events, websites, magazines, and films and TV shows that reach 40 million readers, fans, and attendees in 85 countries. AIM produces the world’s largest boat shows, led by the annual Ft. Lauderdale International Boat Show, as well as the World Series of Team Roping, the second-richest equestrian competition in the world. Our brands include Yoga Journal, Backpacker, SKI, Skiing, Vegetarian Times, Anglers Journal, Yachts International, Sail, Power & Motoryacht, Black Belt, American Cowboy, Spin to Win Rodeo, Practical Horseman, Dressage Today, Oxygen, Clean Eating, Log Home Living, Old House Journal, Cabin Living, Woodsmith, Garden Gate, and more. The company’s six divisions—the Equine Network, Home Group, Healthy Living Group, Marine Group, Outdoor Group, and Creative Home Group—also operate thriving B2B platforms, online universities, and retail events. Core competencies include lead generation (through our Qualified Buyer Program), marketing services (through our in-house agency, Catapult Creative Labs), and video production; Warren Miller Entertainment is the most successful adventure-film company in history, and AIM Studios is a seven-person unit dedicated to digital video. Active Interest Media’s customers are smart, engaged, and loyal, and they look to our brands for trustworthy information and services that will inspire and enable them to enjoy their passions.