Get access to everything we publish when you sign up for Outside+.
adidas Outdoor has completed their selection of agencies for the West Coast and Hawaii. The Hartford Sales Group has been named to the Southwest and the Hawaiian Islands will be handled by RCP Pursuits.
The Hartford Sales Group is an award winning agency celebrating its 26th year serving the sporting goods, outdoor, and sports specialty markets in California, Arizona, and Nevada. The five-person company is headed by Larry Hartford who is joined by Kevin Alexander, Justin Hartford, Heather Iantorno, and Gina Tarantino. â€œThe athletic spirit of adidas Outdoor makes them an excellent fit for our agency,â€ said Hartford.
Cindy Pacheco created RCP Pursuits to represent adidas Outdoor in the Hawaiian Islands. Pacheco and her husband Rob have owned Hawaii Forest & Trail since 1993, leading visitors to the awe inspiring destinations of the Big Island like rainforests, waterfalls and volcanoes. â€œNow I get to embark on a new business adventure introducing adidas outdoor to island adventurers,â€ said Pacheco.
adidas enters the U.S. Outdoor market with a newly developed range of footwear, apparel and accessories, including the TERREX concept, which debuted in Europe in 2009 to great reviews. The collection will be available in the U.S. at selected Outdoor specialty retailers starting fall 2011. Long-time adidas partner Agron Inc. will be the official and exclusive distributor for adidas Outdoor products in the U.S. Retail partners will be able to preview the line at the Outdoor Retailer Show in Salt Lake City, Utah in January 2011.
The Hartford Sales Group
28791 Drakes Bay
Laguna Niguel, CA 92677
74-5035B Queen Kaahumanu Hwy.
Kailua-Kona, HI 96740
About adidas Outdoor:
adidas Outdoor is the athletic brand in the outdoors. The company’s founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. adidas Outdoor began in the 1970’s with the creation of the first light trekking shoe for climbing legend Reinhold Messner for his first Everest ascent without oxygen in 1978. That tradition continues today with products influenced by Messner and Alexander and Thomas Huber, the extraordinary brothers who set the speed record on El Capitan’s The Nose and the first free ascent of Eternal Flame, (5.13a), on the Trango Tower in Pakistan.
2440 S. Sepulveda Blvd., Ste 201
Los Angeles, CA 90064
(310) 473-7223 Direct
(949) 492-0525 Cell