ADIDAS OUTDOOR EXPANDS PARLEY FOR THE OCEANS FOOTWEAR OFFERINGS; INTEGRATES MORE PROPRIETARY TECHNOLOGY AT OUTDOOR RETAILER + SNOW SHOW 2018
Integration of adidas Boost and Stealth Rubber Technologies Increases for Fall/Winter 2018
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Los Angeles, CA – January 5, 2018
adidas Outdoor, the athletic brand in the outdoors, will expand its sustainable footwear collection made from recycled ocean plastic and waste through its partnership with Parley for the Oceans, with knit trail runners designed for enhanced performance, long term cushioning and comfort. As the Parley for the Oceans footwear franchise grows for Fall 2018, adidas Outdoor is integrating more proprietary technology for superior cushion and endless energy return. Additionally, the high performance adidas Outdoor footwear designers are using Stealth® Rubber in more hiking, trail running, biking and water sports because of its unbeatable grip, especially in wet conditions. The line will be on display at Outdoor Retailer + Snow Show January 25-28, in Denver booth #42069-UL.
“The outdoor sports market is turning to next generation design and innovation to solve fit, comfort, and performance demands from consumers, as well as adopting more sustainable measures,” said Greg Thomsen, managing director, adidas Outdoor, U.S. “We work hand in hand with Parley for the Oceans to create purposeful, functional designs. Since the launch of our first Parley shoe, the response from the industry and consumers has been incredibly strong; this line builds upon that energy.”
The Terrex Two Parley trail runner features a knitted upper made from yarn spun from reclaimed and recycled ocean waste, a lightweight EVA midsole for long term cushioning, and a Continental® rubber outsole for extraordinary grip. With a retail price of $140, it will be available for both men and women at retail and online August 2018.
The Terrex Agravic XT GTX off-trail trail runner features Boost technology in the midsole for superior cushion, endless energy return in the mountains, and high adaptability on rocky surfaces. The waterproof GORE-TEX® extended comfort footwear lining and a breathable soft collar, sock-like, fit provides a snug, comfortable fit in rain, sleet, or snow. Retailing for $170, it will be available in men and women’s at retail and online July 1, 2018.
Featuring a PrimaLoft® Gold Insulation Eco 100 GSM for superior warmth in wet conditions, as well as a Climaproof® membrane for waterproof / breathable protection, the Terrex Heron Mid CW CP men’s winter boot is made for snow, sleet, and ice. The Stealth rubber outsole provides an unbeatable grip, while the molded EVA midsole has lightweight cushioning. With a retail price of $140, the Terrex Heron Mid CW CP will be available at retail and online August 1, 2018.
About adidas Outdoor
adidas Outdoor is the athletic brand in the outdoors. The company’s founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. The long history of adidas Outdoor began in the 1970s with the creation of the first light trekking shoes. Climbing legend Reinhold Messner helped adidas design super light and fast approach hiking shoes for his first Everest ascent without supplemental oxygen in 1980. The tradition continues today with products influenced by Messner, as well as notable extreme outdoor adventurers from around the world.