adidas Outdoor Sponsors Fifth Annual Aspen Backcountry Marathon Aug. 13 in Partnership with City of Aspen
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Route Showcases Aspen’s Most Coveted Trails
LOS ANGELES (June 27, 2016) – adidas Outdoor, the athletic brand in the outdoors, announced today, in conjunction with the City of Aspen, it will sponsor the fifth annual Aspen Backcountry Marathon & Half Marathon, Aug. 13, 2016. The single-track course is a new route for this year’s race, boasting views of the Elk Mountains and the City of Aspen, and is run almost exclusively on high country dirt trails. Additionally, the race will continue to be environmentally friendly, and will follow the principals of Leave No Trace, Center for Outdoor Ethics. The Aspen Backcountry Marathon has been, and will continue to be committed to making good decisions when it comes to the environment and its long-term health. To further this cause, the race will be a cupless course, and for hydration will provide reusable soft-cups to race participants.
“While adidas Outdoor has been partnering with the City of Aspen for the last few years, this is the first year adidas Outdoor is involved with the marathon” said Greg Thomsen, managing director, adidas Outdoor U.S. “Our participation in this race strengthens our relationship with the residents, retailers and leaders of this premier mountain town and reinforces our commitment to the trail running category. Race participants will see first-hand our wide selection of specific trail running apparel and footwear, designing some of the fastest and lightest trail shoes on the market.”
Registration is currently open, and both the marathon and the half marathon is capped at 250 participants. Click here to register for the race. Group training packages are available with the Aspen Alpine Guides and Aspen Trailheads, please visit the website to learn more: http://www.aspenbackcountrymarathon.com/training/.
The total cash prize for the marathon is $2,400; $600 to the first male and female finishers; $400 for second place and $200 for third place. A “King of the Mountain” prize of will be awarded to the first male and female marathon entrant, to crest the first big climb, Sunny Side Trail. They will each win a $250 gift card from adidas Outdoor, but must finish the marathon to qualify.
ABOUT ASPEN | 7,908’
The City of Aspen is located high in the Rocky Mountains surrounded by the White River National Forest. The city was founded in 1880. Aspen is internationally renowned as a winter and summer resort. Warm-weather months provide access to an assortment of activities and adventures for the outdoor enthusiast. In addition, Aspen’s cultural, intellectual and dining offerings rival those of a big city. To find out more about the City of Aspen, go to www.cityofaspen.com.
About adidas Outdoor
adidas Outdoor is the athletic brand in the outdoors. The company’s founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. The long history of adidas Outdoor began in the 1970s with the creation of the first light trekking shoes. Climbing legend Reinhold Messner helped adidas design super light and fast approach hiking shoes for his first Everest ascent without supplemental oxygen in 1980. The tradition continues today with products influenced by Messner, as well as notable extreme outdoor adventurers from around the world.