Press Releases

adidas Sport Introduces New TERREX Snow Goggle Line

100% Made in Italy: Available with KOLOR-UP™ and Photochromic VARIA™ Performance Lenses


February 9, 2021 – Leading global sports brand adidas – in collaboration with Marcolin Group – introduces two new adidas Terrex snow goggles combining superior technical performance with a contemporary style.

For winter sports lovers seeking clarity of vision in any weather condition, adidas eyewear presents two unique lenses designed to meet the needs of the most demanding customers.

E-SUN™ VARIA™ lenses automatically adjust to changing light conditions, covering up to 3 different sun protection categories; these dynamic lenses are made from NXT®, a material developed by E-SUN Solution to offer the perfect combination of optical class, impact resistance, and a lightweight feel.

E-SUN™ KOLOR UP™ lenses enhance brightness and color contrast while delivering maximum UV protection and visual comfort even during the toughest rides.

adidas goggles are 100% Made in Italy.

adidas TERREX – SP0039 – Toric Lens

Made in Italy goggles with toric lenses ensuring the utmost eye protection and visual comfort in all weather conditions. The E-SUN™ VARIA™ anti-fog toric dual-lens automatically adapts to natural light in less than 40 seconds, even at the lowest temperatures, and improves peripheral vision while reducing optical distortion.

The goggles feature an innovative ventilation system comprising 15 small aerodynamic vents that allow for hot air to flow outside the goggles, keeping the inside dry and preventing moisture build-up and fogging, for crystal clear vision in any weather condition and at any temperature.

Thanks to the 3D inner foam featuring three layers of varying density, the goggles perfectly adjust to any face shape, for maximum comfort. The frame is complemented by a thick elastic band with silicone inserts on the inside for extra grip on the helmet, and by the bold TERREX adidas logo on the outside.

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adidas TERREX SP0039 Toric

Specifications:

  • Silicone-backed wide strap
  • Frame: Injected material
  • 15-hole ventilation system
  • Toric style lens
  • Optional NXT VARIA™ lenses available (category 1-3: VLT 70% to 12%)
  • Includes microfiber goggle bag
  • Interchangeable lenses system
  • MSRP: $205 – $250

adidas Terrex – SP0040 – Cylindrical Lens

Made in Italy goggles designed for medium-to-high brightness conditions. E-SUN™ KOLOR UP™ lenses enhance brightness and color contrast, providing athletes with optimal vision while maximizing safety. The cylindrical design combines a vintage yet contemporary style with a wide field of view, to clearly see everything that goes on around you on the mountain landscape.

The goggles feature an innovative ventilation system comprising 15 small aerodynamic vents with an injected-rubber top layer that allows for air to flow outside the goggles, keeping the inside clean and dry, preventing fogging, for crystal clear vision in any weather condition.

Thanks to the two-layer 3D face foam padding, the goggles perfectly adjust to any face shape, for maximum comfort. The frame is complemented by a thick elastic band with silicone inserts on the inside for extra grip on the helmet, and by the bold adidas logo on the outside.

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adidas TERREX SP0040

Specifications:

  • Silicone-backed wide strap
  • Frame: Injected material
  • 15-hole ventilation system
  • Cylindrical lens
  • Kolor-Up™ lenses
  • Interchangeable lenses system
  • MSRP: $155

About adidas
adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach/Germany, the company employs 57,000 people across the globe and generated sales of around € 22 billion in 2018.

About Marcolin Group
Marcolin Group, among the worldwide leading companies in the eyewear industry, stands out for the pursuit of excellence, continuous innovation and a unique ability to faithfully combine design and Italian craftsmanship with the core values of each brand. The brand portfolio includes: Tom Ford, Guess, adidas Sport, adidas Originals, Bally, Moncler, Max Mara, Sportmax, Ermenegildo Zegna, Longines, OMEGA, GCDS, Barton Perreira, Tod’s, Emilio Pucci, BMW, Swarovski, Dsquared2, MAX&Co., Diesel, Covergirl, Kenneth Cole, Timberland, GANT, Harley-Davidson, Marciano, Skechers, Candie’s, Viva, Marcolin and Web.

In 2019, the company sold about 14 million eyeglasses. www.marcolin.com

Media Contact:
Jacob Hauge
ECHOS Communications
jacob@echoscomm.com

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