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Press Releases

Adventure® Medical Kits' Wheel of Fortune Bash


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OAKLAND, CA (January 23rd, 2008) — Adventure® Medical Kits, a leading manufacturer of adventure, survival and first aid gear for outdoor enthusiasts, has one question for buyers attending this week’s Outdoor Retail Winter Show: “Do you feel lucky?”

All buyers who swing by AMK’s Booth (# 9021) and drop off their business cards will be able to test their luck, by taking a spin on AMK’s Wheel of Fortune. Buyers are guaranteed of winning one of several exciting prizes, including first aid kits, emergency blankets, blister treatments and medical guidebooks. If they drop their card off before 5 pm on January 24th, they will also be eligible at winning the grand prize — a free trip to climb Mt. Rainier with AMK’s world renowned climbing partner, International Mountain Guides.

On January 24th at 5 pm, AMK and IMG principals Eric Simonson and Phil Erschler will draw the finalists from the business cards submitted. The buyers selected will engage in a spin-off to determine the winner of the IMG trip. Finalists who strike out, however, won’t go home empty handed. High ticket prizes, including $350 order credits, will be on the table for them to win.

AMK’s ‘Wheel of Fortune Bash’ will be hosted by outdoor survival expert Brian Brawdy and will feature the best micro brews Utah has to offer!

Good luck and good spinning!

What: Adventure Medical Kits ‘Wheel of Fortune Bash’*
Where: AMK’s Booth #9021
When: Buyers can spin the wheel for secondary prizes for the duration of the show. Buyers who submit a business card prior to 5 pm on January 24th are also eligible to win a chance to spin for the Mt. Rainier trip. *One entry per buyer.

About Adventure® Medical Kits
Adventure® Medical Kits, a division of Tender Corporation Inc., is the world leader in innovative first aid and outdoor survival gear that help people enjoy safe outdoor adventures. Co-designed with top emergency, outdoor, marine and travel medicine experts, AMK’s activity-specific products are specially designed to prevent and treat common injuries and ailments that occur during outdoor activities, mountaineering, hunting, sailing, hiking or traveling the world. Many of the kits follow AMK’s unique Easy Careâ„¢ system, which organizes hospital quality supplies into injury specific compartments, allowing the novice or pro to quickly and confidently administer first aid.

Additionally, the company markets a wide range of survival products, including its top-selling Thermo-Lite® Bivvy Sack and Pocket Survival Pakâ„¢, and bug repellants and bite treatments, such as Ben’s insect repellent and the world-famous AfterBite®. More recently, the company has expanded into the hygiene category, with the release of the Adventure® Hands Sanitizer and exclusive distribution into the outdoor retail channel of Fresh Bathâ„¢ Wipes , both of which help reduce the likelihood people will contract an illness while out in the field.
For more information, visit

About International Mountain Guides
International Mountain Guides directors Phil Ershler, George Dunn, Eric Simonson, and Paul Baugher, along with their guide staff, organize and lead climbing, trekking and mountaineering expeditions around the world, from the classic climbs of the Alps and Andes to the 8,000m peaks of the Himalayas. IMG continues to be one of the most respected and active guiding companies in the world. Since 1986, it has conducted hundreds of expeditions to destinations around the globe, with the majority of its customers returning to climb with IMG again and again.

Contact: Simon Ashdown
Adventure® Medical Kits
(T) 905.763.7137 (M) 416.560.9016