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Seattle, Wash.(March 20, 2014) – Nikwax, the world’s leading outdoor aftercare company, welcomes Helge Pedersen to its athlete team – the Nikwax Faction. Pedersen is one of the most widely known, respected and admired adventure motorcycle riders and photojournalists in the world after having completed a 250,000 mile motorcycle ride through 77 countries.
The Nikwax Faction is a compilation of extraordinary outdoor enthusiasts. These athletes are passionate participants in all types of outdoor sports and disciplines. They represent Nikwax as evangelists by taking their Nikwax-treated gear out into some of the harshest elements and coming back with photos, feedback, and songs of praise.
“Helge is really one of preeminent figures in dual-sport adventure touring, and Nikwax is proud to work with him,” said Chas Fisher, president of Nikwax N.A. “I look forward to vicariously enjoying Helge’s adventures!”
Pederson’s photo-essays of his journey have appeared worldwide in dozens of motorcycle magazines including Cycle World, Motorcyclist, Motorrad, Bike and outdoor-enthusiast magazines, as well as publications such as National Geographic, Time and The New York Times. His expedition has also been featured on Discovery Channel, PBS, Wealth TV and other broadcasts around the world.
Pedersen is highly reputable among the adventure riding community. His moto-guiding company, GlobeRiders, specializes in long-duration, adventure motorcycle travel throughout parts of the world neither easily accessible nor commonly visited. His site features an active trip blog with live mapping of his location.
Pedersen’s latest adventure began in mid February in Cape Town, South Africa. He projects he will conclude his 15,000-mile ride in early June in Paris, France. Follow Pedersen’s live journal and trip updates at: www.globeriders.com and facebook.com/GlobeRiders.
For more information about Nikwax, visit nikwax.com.
Nikwax® was founded in 1977 and is the global leader in environmentally safe aftercare and waterproofing solutions that extend the life and performance of technical footwear, apparel and equipment. Nikwax® uses formulations that deliver maximum effectiveness while minimizing environmental impacts and promoting sustainability. Nikwax® is the only major aftercare company to have never used aerosols, fluorocarbons, nor harmful volatile organic chemicals. All Nikwax® products are fluorochemical-free, derived from nature-based ingredients, not tested on animals, and biodegradable. Nikwax® currently exports to 50 countries across the globe, is the recipient of numerous awards including the prestigious Queen’s Award (2x), Sunday Times Best Green Award, and the Green Apple Award, and is ISO 9001 and 14001 certified.