EASLEY, S.C. (Sept. 14, 2011) –Adventure Technology (AT) will host a booth, with giveaways and raffle prizes at the 28th annual Gauley Fest this weekend. The festival takes place September 16-18, 2011, in Summersville, West Virginia.
To benefit the outstanding work American Whitewater does on behalf of river conservation and river access, AT will donate all proceeds from its raffle of an AT2 Superlight paddle to American Whitewater.
AT athlete and Girls at Play founder, Anna Levesque, spearheads an additional fundraiser for American Whitewater. “Ladies on the Lower G” will run for the eighth annual year, paddling the Gauley as a team to raise money. AT will donate an Eddy paddle to a lucky participant.
Gauley Fest is a celebration of the river and river culture. It is also the single largest fundraising event for American Whitewater. AT will be on hand with a booth, free beer cozies, special deals on AT swag and demos.
Gauley Fest began in 1983 to celebrate river protection and play after the dissolution of a hydroelectric power plant that was intended to divert water from the favorite Gauley River. Today, the festival serves as the leading fund-raising event for American Whitewater, a non-profit organization dedicated to river conservation and restoration of America’s whitewater resources.
About Adventure Technology:
In 1993, an idea for the first, whitewater-specific, ergonomic paddle was born. That idea grew into Adventure Technology (AT), a paddle maker who doesn’t seek to “balance” adventure with technology, but rather seeks to push both concepts to the outer limits. AT now delivers premium whitewater and touring paddles known for excellence in design, craftsmanship and innovation. In 2009, AT joined the rest of the Confluence Watersports family in Easley, S.C., to continue its legacy of dedicated research and development, all in the name of a good adventure. www.atpaddle.com
About American Whitewater:
Founded in 1954, American Whitewater is a national non-profit organization (Non-profit # 23-7083760) with a mission “to conserve and restore America’s whitewater resources and to enhance opportunities to enjoy them safely.” American Whitewater is a membership organization representing a broad diversity of individual whitewater enthusiasts, river conservationists, and more than 100 local paddling club affiliates across America. The organization is the primary advocate for the preservation and protection of whitewater resources throughout the United States, and connects the interests of human-powered recreational river users with ecological and science-based data to achieve the goals within its mission.