Ahnu Footwear partners with Sourcing Resource Group (SRG)

ALAMEDA, CALIF. – Ahnu Footwear, a growing footwear brand known for innovative designs and actively responsible business practices, this week announced an expanded partnership with SRG, Inc. (Sourcing Resource Group).

By elevating the relationship, Ahnu is enhancing their ability to create products of the highest quality. At the same time, the brand is strengthening their commitment to a higher standard for social and environmental responsibility in their factories.

“We have great confidence in all aspects of our factories, especially since they have each received SA8000 accreditation. Still, it is imperative that we continue to invest in all aspects of product development, production and quality control,” said Jim Van Dine, president of Ahnu Footwear. “Working with SRG allows us to ‘hit the ground running’ with their experienced team and comprehensive services. The benefits are very tangible in terms of maintaining the quality of products that we all want to create in a responsible manner.”

Since launching in stores in April 2007, Ahnu has built a strong reputation for their responsible business practices, such as the use of recycled and environmentally sensitive materials in their footwear, catalogs, packaging, and trade show booths. Socially, the nascent brand has also made a bold statement, exclusively producing their footwear in facilities with SA8000 certification – the international gold standard for working conditions that is based on the principles of 13 international human rights conventions. Only 36 footwear factories in the world have achieved SA8000 standards.

“Ahnu has sourcing and human rights standards that we value and mirror in every aspect of our doing business in Asia”, said Art Carver, President of SRG. “Integrity is a winning standard that we will always incorporate into our relationships.”

SRG is a sourcing management company that serves as the overseas sourcing operation for footwear, apparel and accessory brands. SRG provides total management of sourcing and supply chain operations, evaluating current practices, and managing the relationships with quality factories. SRG’s senior level management team brings more than 50 years of experience managing worldwide operations and logistics for global brands, including work with Reebok, Vans, Adidas-Salomon, and Fila.

For more information on SRG, please visit www.SourcingResourceGroup.com

About Ahnu Footwear: A dynamic new brand built for uncompromising performance in any environment, Ahnu Footwear (www.ahnufootwear.com) is a refreshing new addition to the style, structure, and substance of the outdoor lifestyle. Ahnu’s unique design approach is centered around simple and fast adjustability, QuiteLight® construction, and adhering to the highest possible environmental and social standards.

For additional media information regarding Ahnu Footwear, please contact Drew Simmons at Pale Morning Media, drew@madriver.com, 802.583.6069. ###