ALITE Designs Introduces Spring '10 Collection

San Francisco, CA – February 22, 2010 – Adding some serious new flavor to the outdoor world, ALITE Designs is excited to debut their collection of Spring ’10 products this March. Based in San Francisco, ALITE is a design company dedicated to the idea that more people playing outdoors benefits the individual, the community and the environment. They have created a collection of unique, yet simple products to make being outside fun and easy for eager newcomers and hardened veterans alike.

ALITE made a big splash in the outdoor market last summer with their first product, the Monarch Chair. Lightweight, compactable, and able to pack down to the size of a San Francisco-style burrito, the Monarch Chair gained tremendous press success including mentions in Outside Magazine and Men’s Journal for its unique design and versatility. To build upon that success and continue with their mission to get more people to get outside to play, ALITE’s Spring collection will include packs, dog products, and the Sexy Hotness sleeping bag.

Packs
ALITE’s pack collection incorporates retro, urban designs with modern outdoor functionality. Styles including the Tancho Pack ($109), the Ochiba Pack ($89), and the Hikari Pack ($59) are made from water-resistant Cordura and offer an interior hydration pocket and convenient storage. The Sake ($39) is a fun and stylish hip pack. Available in either cafe or purple, these packs are perfect for getting around town and on the trail.

Dog Products
Integrating lightweight materials, tethers and discrete waste bag dispensers, the dog accessories including the Boa Lite Leash, the Boa Pod, and Kung Fu Collar, allow you to take your dog more places, and better incorporate them into your lifestyle. Affordably priced between $13 and $30, these pet accessories will be the talk of the neighborhood and the dog park.

Sexy Hotness
Creating a way to help users ‘connect’ in the woods, the Sexy Hotness sleeping bag ($149/$159) includes strategically located zippers that provide access to your partner and allow you to turn your sleeping bag into an insulated body-suit with legs, armholes and reinforced booties with securing interior foot warmers. You can also zip together two or more Sexy Hotness bags for fun and frolic under the stars.

“We want to be the go-to company for free-thinkers looking for fun and inspiration in both urban environments and wide open spaces,” says Tae Kim, ALITE Creative Director and former North Face Designer. “We are excited about the Spring 2010 line and look forward to introducing additional products that help people spend more time playing outside together.”

For more information including a complete list of ALITE products, visit www.alitedesigns.com.

About ALITE Designs:
Rooted in the belief that having fun together outdoors is critical to our individual health and that of our communities, ALITE Designs’ goal is to offer products that facilitate fun, play and deeper connections between people and their environments, whether in urban parks, suburban backyards or the deep wilderness. Founded in 2008 and located in San Francisco’s Mission District, ALITE strives to employ high-concept design to create simple, thoughtful, fun and affordable gear. For more information, visit www.alitedesigns.com.

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