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Press Releases

All Good Names Susan Conner-Steeb As Chief Financial Officer

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Morro Bay, CA (July 20, 2020)—All Good, ethically-made body care and mineral sunscreen brand welcomes Susan Conner-Steeb as its Chief Financial Officer. Conner-Steeb brings 25 years of executive leadership in global finance and operations to guide the brand’s ambitious growth and expansion plans for 2020 and beyond.

“Susan is a proven leader in finance and corporate sustainability” says All Good Founder, Caroline Duell. “Her strategic financial expertise and work in environmental protection is mission critical for driving top line growth that will enable our brand to reach pivotal milestones for social and environmental change.”

Hailing from a diverse background in clean technology, entertainment and mobile gaming, Conner-Steeb most recently directed national and global finance for The Cleantech Open, the world’s largest accelerator for cleantech startups addressing today’s most urgent energy, environmental and economic challenges. Conner-Steeb was the Chief Financial Officer for Los Angeles Cleantech Incubator (LACI), Kaboom Latam, Playlife Media and led finance and operations for DirectTV, Capitol Records and THQ Wireless.

After decades in the mobile gaming and entertainment sectors, Conner-Steeb made a purposeful shift to align her work and passion in sustainable enterprise. “Now more than ever, it is crucial for companies to look beyond just profit, prioritizing the well-being of people and the environment as the cornerstones of their business,” Conner-Steeb said, “I am proud to work with All Good because of its uncompromising commitment to sustainability and the greater good.”

Conner-Steeb sits on four advisory boards for clean tech startups, as well as advising for the Small Business Development Center in San Luis Obispo. She continuously works to support mission-led businesses in forging a sustainable future with a life goal of seeing the elimination of single-use plastics worldwide. Conner-Steeb is also an avid pilot of 8 years.

Founded in 2006, All Good is a mission-driven, certified B Corporation creating ethically-made, premium body care products and mineral sunscreen for nurturing, comfort, peace of mind, and everyday luxury. Headquartered in Morro Bay, California, All Good prioritizes purpose before profit, dedicated to social and environmental leadership for the greater good. The company is a member of 1% for the Planet, endorses the Campaign for Safe Cosmetics and launched the movement that has contributed to the legislative efforts of banning toxic sunscreens in the state of Hawaii by 2021. Available online and in over 4,000 retailers in the U.S. and Canada, All Good Makes EveryBody Better.

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