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West End, NC â€“ (7/25/2012) â€“ 60% of women shoppers made an impulse purchase in 2011, and the driver for 88% of those impulse purchases was sale pricing1. PolarmaxÂ® technical base layers wants to help their retailers sell more this holiday season with the introduction of AYG-365s Boxer Holiday 24 Pre-Packs for POP, at promotional retail pricing.
Designed to be an easy pickup for consumers looking for stocking stuffers for the men in their lives, the AYG Holiday packs will have a low minimum buy of 24, choosing two of AYG’s six awesome prints, solids or mix, for a total of 12 of each design in a pre-sorted size run that will come in a creative, holiday-themed POP impulse display with unique product packaging that includes a gift card hangtag.
AYG Holiday boxers will be available in AYG’s popular Tech Silk fabric, and are available in six fun prints and two solid colors. Prints include Green Plaid, Cranberry Stripe, Camo, Carabineer, Blue Paddles and Wood Chips
â€œWe’re offering a special program for our popular Tech Silk Boxers to increase impulse purchases at POP,â€ said Roger Maxey National Director of Sales at Polarmax. â€œRetailers can choose two of our new patterns, to personalize to their customers and keep selection fresh, and we’ve designed a creative counter top display and unique product packaging to take advantage of impulse buying opportunities for the retailers we service in the specialty sports channels.â€ Maxey continued, â€œwe feel like there is a magical price point barrier to impulse buys, and to show our dedication to the product, consumer and the retailer, we have taken a much reduced price on our part.â€
The AYG Holiday packs come with a full size breakdown and a holiday-friendly price of MSRP $19.95/pair (regularly MSRP $29.95/pair).
AYG 365: http://www.AYGunderwear.com
AYG Underwear Facebook page: https://www.facebook.com/AYGunderwear
Social Media Release: http://www.pitchengine.com/polarmax/allyear-gear-365s-ayg-365s-holiday-boxer-24-prepack
About Longworth Industries
Based in West End, North Carolina, Longworth Industries manufactures and markets Polarmax, AYG and XGO technical base-layer apparel. Longworth Industries products are 100% made in the U.S.A. Visit us on the web at www.Polarmax.com or http://www.aygunderwear.com.
1 Action Outdoor and Bike magazine May/June 2012 issue, page 18