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Alliance Tech’s Roger Lewis to Lead Sessions at EXHIBITORFastTrak Chicago

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Sessions Focus on Understanding the Attendee Journey and Near Field Communications

AUSTIN, TX – July 30, 2014 – Alliance Tech, an Austin, Texas-based event technology solutions provider focused on business intelligence for trade shows, conferences and events, announced today that Roger Lewis, executive vice president, will present two educational sessions at EXHIBITORFastTrak, taking place in Chicago on August 12-14.

Tuesday, August 12, 2014

When:  9 – 10:30 am

Topic: Understanding the Attendee Journey

When event professionals can identify preferences and behaviors of certain groups, they can draw solid conclusions surrounding the attendees and effectiveness of the overall event. In this session, you’ll learn to combine the most relevant types of measurement technologies to help understand the complete attendee journey for individuals or selected groups, including:

  • Necessary metrics to capture and analyze attendee interests, behaviors and preferences
  • Benefits associated with the analytics of tracking booth visitors
  • How understanding the attendee journey can help you increase sales and revenue

When:  1:30 pm – 3:00 pm

Topic: Near Field Communication: Will it Change the Face of Event Technology?

Description: Near Field Communication (NFC) is exploding, and could be in the hands of nearly all smartphone users within the next two years. Learn what is already in place and what is expected to arrive in the way of event technologies utilizing NFC by the year 2015 and how NFC will make events more interactive and increase attendee engagement. In this session, you will focus on:

  • Understanding the capabilities and limitations of NFC
  • Determining how you should consider using NFC
  • Understanding and identifying what event technologies NFC will impact

EXHIBITORFastTrak is the most efficient and convenient path to enhance skills and build a solid foundation of trade show and event marketing knowledge while developing professional networks. EXHIBITORFastTrak features university-affiliated sessions that can lead to Certified Trade Show Marketer (CTSM) professional certification. The CTSM designation is awarded by EXHIBITOR in affiliation with Northern Illinois University Outreach and reflects adherence to the highest educational standards of trade show and event marketing.

For more Information about EXHIBITORFastTrak Chicago:

About Alliance Tech

Alliance Tech is a business intelligence solutions provider focused on technology and business intelligence for trade shows, conferences and events. The company was the first to offer an Intelligent RFID solution to track attendee interests and preferences at marketing events. Alliance Tech has extensive experience in successfully delivering event solutions for Intelligent RFID, NFC, mobile, QR code and barcode scanning to collect critical business intelligence for effective event measurement, sales enablement, and integrate with marketing automation and CRM back-end systems. Follow on Facebook, LinkedIn, and Twitter @RogLewis. (