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Stio’s Fall 2015 insulated collection will feature ALLIED down and meet Responsible Down Standards
MONTEBELLO, CALIF. (For Immediate Release) – ALLIED Feather & Down, the leading supplier and processor of down in the outdoor and apparel industries, is proud to partner with Stio, the Jackson Hole-based mountain apparel brand. Stio’s entire fall 2015 down collection will feature ALLIED Responsible Down Standard certified down. This new standard, championed by ALLIED, currently ensures the responsible treatment of over 100 million birds and provides transparency for all aspects of the supply chain.
ALLIED Feather & Down has been providing high quality, bluesign® approved down to some of the most recognizable brands in the outdoor industry for over 25 years. Stio joins a number of premium brands including The North Face, Helly Hansen, Eddie Bauer, Feathered Friends and others who are adhering to the industry’s largest down standard.
“We believe that ethically and responsibly sourced down is an industry imperative and we’re happy to partner with brands that share this belief,” said Daniel Uretsky, President of ALLIED Feather & Down. “Sustainability and responsibility are more than just buzzwords and these ideals will play a bigger role in the outdoor industry in the coming years. More progressive brands like Stio recognize this trend and are embracing it.”
Stio’s fall 2015 collection is set to arrive in August 2015 and will include technical mountain wear and fashion forward lifestyle pieces that easily transition from the epic to everyday moments of the mountain life.
“We applaud what ALLIED has done to further the Responsible Down Standard and look forward to working with them for all of our down insulation needs,” said Noah Waterhouse, VP of Marketing & Sales for Stio. “We’ve made a commitment to incorporate more responsibly sourced materials into our line and see this relationship as a key to our success.”
ALLIED offers the finest down insulation available. Their offering includes several cutting-edge technologies including HyperDRY™ ECO fluorocarbon-free hydrophobic down, anti-microbial BioDown™, and the down / synthetic blend F X Down™.
About ALLIED Feather & Down
ALLIED Feather & Down is the global leader in providing the finest quality, innovative, and responsibly sourced down and synthetic insulations to the largest, most discerning brands in the outdoor, apparel, and bedding industries. Founded in 1987, ALLIED has been responsibly sourcing and sustainably processing down while driving innovation within the market for over 25 years. The family-run operation has earned the reputation as the largest, most reliable and most responsible supplier of raw material in the industry. As a bluesign® system partner and active member of both the Conservation Alliance and Sustainable Apparel Coalition, ALLIED is committed to safeguarding the environment and providing complete transparency to their partners and consumers to ensure the welfare of animals and guarantee superior quality. ALLIED values longstanding relationships with the most robust supply chain on the planet, and is proud to be the largest supplier of certified responsibly sourced down – having helped to certify over 100,000,000 birds. www.alliedfeather.com
Headquartered in the heart of the Tetons in Jackson Hole, Wyoming, Stio® was founded to inspire connection with the outdoors through beautiful, functional, and innovative products infused with the soul of mountain lifestyle. Stio’s “mountain town style meets backcountry performance” product is sold via Stio Mountain Studio™ retail stores, Stio® catalogs and the Stio® website. www.stio.com.