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With the help of sponsor partners from across the outdoor industry, ALLIED builds community and raises funds with TAKE A STEP
Boulder, COLO. (For Immediate Release) – ALLIED Feather & Down, the leading supplier and processor of down in the outdoor and apparel industries, is proud to bring outdoor industry partners, organizations, brands, and media together in the Outdoor Retailer Summer Market event, TAKE A STEP. This event will feature a rare screening of the inspirational environmental adventure documentary PAD YATRA: A Green Odyssey.
Scheduled for 6:00 PM Thursday, August 6 at the SKY Lounge in Salt Lake City (1 block from the Salt Palace – 149 Pierpont Avenue), TAKE A STEP will center around a screening of the PAD YATRA documentary and serve as a community-building event and fundraiser for earthquake relief in Nepal. ALLIED has rallied a long list of sponsoring media, organizations, and brands to help in this effort, including The North Face, the Outdoor Retailer Daily, The Conservation Alliance, Backpacker Magazine, SNEWS, Montane, Dakine, Stio, Wigwam, Evolv, Mountainsmith, DeLorme, Therm-A-Rest, MSR, Skratch Labs, PackTowl, E-Case, and Platypus. All proceeds will benefit the American Himalayan Foundation, a non-profit organization with a long history of working alongside outdoor industry advocates such as The North Face to bring millions of dollars in long term relief to this important region.
Photo Credit: PAD YATRA
“The Himalayas represent a pinnacle of the outdoor industry, providing inspiration for generations of enthusiasts and highlighting the extent of human endeavor, partnership, and accomplishment. With the recent events in Nepal, we wanted to assemble the outdoor community around the PAD YATRA ideal and help the industry give back,” said Matthew Betcher, Creative Director for ALLIED Feather & Down. “We are very excited for all the support we’ve received from our partner brands, industry publications, and organizations and we look forward to connecting with the Outdoor Retailer crowd around this worthy cause.”
The screening will start with a reception and silent auction followed by an introduction to the film by producer/director Wendy Lee who will be flying in directly from Nepal to discuss her personal experience and how the PAD YATRA has turned into a new global conservation movement. Attendees will also hear from a high profile athlete who experienced first-hand the traumatic experience of the Nepalese earthquake, how the erosion of the landscape has had an impact on the outdoor industry, and what is needed for rebuilding.
Attendance is free and open to the public with a suggested donation of $20 accepted at the door. A donation includes a raffle ticket and a chance to win a variety of prizes from our sponsoring brands. Additional funds will be raised through proceeds from the bar.
About PAD YATRA
PAD YATRA: A Green Odyssey is the harrowing adventure of 700 people trekking across the Himalayas with a call to save the planet’s “3rd Pole,” a glacial region now devastated by the climate chaos associated with global warming. Battling the most treacherous terrain on earth, they spread their message of ecological compassion through human’s most basic means – by walking on foot, village to village, and showing by example. Barely surviving injuries, illness, and starvation, the trekkers emerge with nearly half a ton of plastic litter strapped to their backs, triggering an historic green revolution across the rooftop of the world. Shot with solar power by Himalayan monk Ngawang Sodpa, the film features United Nations MDG Honoree the Gyalwang Drukpa, and Aamir Khan. The film is executive produced by Michelle Yeoh, narrated by Daryl Hannah, and it is the debut feature documentary from director Wendy J.N. Lee. www.padyatrafilm.com
About ALLIED Feather & Down
ALLIED Feather & Down is the global leader in providing the finest quality, innovative, and responsibly sourced down and synthetic insulations to the largest, most discerning brands in the outdoor, apparel, and bedding industries. Founded in 1987, ALLIED has been responsibly sourcing and sustainably processing down while driving innovation within the market for over 25 years. The family-run operation has earned the reputation as the largest, most reliable and most responsible supplier of raw material in the industry. As a bluesign® system partner and active member of both the Conservation Alliance and Sustainable Apparel Coalition, ALLIED is committed to safeguarding the environment and providing complete transparency to their partners and consumers to ensure the welfare of animals and guarantee superior quality. ALLIED values longstanding relationships with the most robust supply chain on the planet, and is proud to be the largest supplier of certified responsibly sourced down – having helped to certify over 100,000,000 birds. www.alliedfeather.com
About the American Himalayan Foundation
Established in 1981, the American Himalayan Foundation supports vital education, healthcare, and cultural and environmental preservation throughout the Himalayan region. AHF also helps Tibetans with their struggle to survive and hold onto their culture. For more information, please visit www.himalayan-foundation.org.