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ALLIED Feather & Down Selects SMAK Strategies for Public Relations Representation

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SMAK to lead strategic communications and media relations efforts for the premier supplier of down and synthetic insulations

Boulder, COLO. (For Immediate Release) – ALLIED Feather & Down, the leading supplier and processor of down in the outdoor and apparel industries, recently signed public relations and marketing agency SMAK Strategies to manage strategic communications and media relationships for North America and Europe.

Best known for pioneering industry-changing responsible sourcing initiatives including the implementation of the Responsible Down Standard and the development of innovative down treatments such as HyperDRY™, their hydrophobic down insulation, the family-owned and operated ALLIED places a premium on quality, innovation, and sustainability through strong brand partnerships. ALLIED will rely on SMAK to bring their brand stories and values to the public.

“We are very excited to work with ALLIED Feather & Down. They truly embrace the qualities and values we find so important here at SMAK,” said Maria Hennessey, Founder and President of SMAK Strategies. “We consider this a unique opportunity to tell a very compelling story about a brand that is really taking the lead and making a difference within the outdoor, apparel, and bedding industries.”

The Boulder, Colorado-based SMAK Strategies is a boutique public relations and communications agency, offering a full spectrum of media outreach, brand ambassador management, and social media services. With a national reach, SMAK excels at bringing brand stories and awareness to the masses.

“We were really impressed with the team at SMAK and feel that they understand our brand and our goals,” said Daniel Uretsky, President of ALLIED Feather & Down. “We are looking forward to working closely with them to help tell our stories and elevate the ALLIED brand and the standards by which insulation quality and responsibility are measured.”

With a long list of partner brands including The North Face, Helly Hansen, Mammut, Arc’Teryx, Marmot, Haglofs, Jack Wolfskin, Eddie Bauer, Feathered Friends, Outdoor Research, Nau, The Company Store, Western Mountaineering, Land’s End, Daniadown Home, and The Pillow Bar, ALLIED will rely on SMAK to help add value for these brand partners by drawing attention to products utilizing ALLIED insulation.

ALLIED is the world’s largest supplier of certified responsibly-sourced down, working closely with The Responsible Down Standard and the recently launched Traceable Down Standard developed by Patagonia. They offer several down technologies including HyperDRY™ ECO fluorocarbon-free hydrophobic down, anti-microbial BioDown™, and the down / synthetic blend F X Down™. ALLIED is a bluesign® approved company, and continues to utilize an industry-leading proprietary cleaning method that produces the industry’s cleanest down under the most sustainable conditions. ALLIED is also an active member of the Sustainable Apparel Coalition and the Conservation Alliance, ensuring that corporate and social responsibility become more than just empty abstract concepts.

About SMAK Strategies

SMAK is a team dedicated to brand building for select clients by providing full-service, customized Public Relations and Marketing services. Offering a high level of personalized service, SMAK integrates creative ideas and strategic planning to deliver exceptional, sustainable results. SMAK’s current roster of fitness and active lifestyle clients includes Sweet Protection, Kari Traa, The North American Handmade Bicycle Show, Harbinger, HumanX, Potable Aqua, and EvoFit. For more information, please visit

About ALLIED Feather & Down

ALLIED Feather & Down is the global leader in providing the finest quality, innovative, and responsibly sourced down and synthetic insulations to the largest, most discerning brands in the outdoor, apparel, and bedding industries. Founded in 1987, ALLIED has been responsibly sourcing and sustainably processing down while driving innovation within the market for over 25 years. The family-run operation has earned the reputation as the largest, most reliable and most responsible supplier of raw material in the industry. As a bluesign® system partner and active member of both the Conservation Alliance and Sustainable Apparel Coalition, ALLIED is committed to safeguarding the environment and providing complete transparency to their partners and consumers to ensure the welfare of animals and guarantee superior quality. ALLIED values longstanding relationships with the most robust supply chain on the planet, and is proud to be the largest supplier of certified responsibly sourced down – having helped to certify over 100,000,000 birds.